Marketing Data Measurement Specialist

2 weeks ago


Ottawa, Canada Oomple Full time

Our top government client on the Oomple Platform is looking for a Marketing Data Measurement Specialist who will join their team for a 12-month contract.

Top Skills Required:

- Undergraduate Degree in Business Administration; Marketing or related field
- Minimum 5 years experience in business intelligence, media effectiveness, or marketing measurement field
- Advanced knowledge of Power BI
- Advanced knowledge of marketing principles and practices
- Experience developing an analytics approach for media/marketing programs
- Experience calculating a corporate ROI of a marketing program

Key Competencies:

- Strong analytical and effective communication skills
- Strong business focus
- Customer (Exporter) focus with particular emphasis on conversion (digital literacy)
- Drive for results and self-motivated
- Authentic approach and personal excellence
- Demonstrated experience in business analysis
- Demonstration experience in data visualization and storytelling
- Experience creating PowerBI dashboards
- Experience with web analytics an asset, particularly Adobe Analytics
- Ability to code in SQL and/or SAS, DAX an asset

Asset:

- Bilingual in both official languages (French and English)
- Experience with Agile Marketing delivery

Primary Responsibilities:

- Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing the impact of marketing and digital channels.
- Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
- Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.
- Provide consultation to the Demand Generation team on marketing performance and conversion rates to help with data-driven decision-making.
- Leverages tools to evaluate all aspects of digital marketing programs to influence future direction.
- Accelerates analytical marketing expertise as part of an integrated marketing model through sharing results, best practices, processes and internal capabilities.
- Incorporates other research, outside data and evaluation tools to build insight and story, augmenting analytical practice.

Discipline Summary:

- Works with Data from Marketing Automation Platforms, CRM, and the web to create insights.
- Is skilled at merging data and understands the marketing funnel.
- Undertakes detailed data analysis of marketing, web/digital, customer/exporter data to provide reporting, forecasts and storytelling around results to extract insights, and recommendations, to improve outcomes and results of marketing programs.
- Integrates data analysis and models into systems which support marketing, strategy development and decision-making.
- Develops new analysis methodologies and influences the design of technologies supporting future analytical capabilities.
- Liaises other data management functions as required both internally and externally.

**Job Types**: Full-time, Fixed term contract
Contract length: 12 months

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Application question(s):

- To ensure compliance with the requirement to be eligible for Enhanced Reliability status, could you please confirm that you have been living in Canada for a minimum period of 5 years?
- Do you speak French?
- How many years of experience do you have working as a Data Analyst?
- Have you previously worked as a part of a marketing department?

Work Location: Hybrid remote in Ottawa, ON K1A 1K3



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