Marketing Data Analyst

3 weeks ago

Ottawa, Canada Assent Full time

**Company Description** Summary**

Assent is the leading solution for supply chain sustainability tailored for the world’s top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.

We've grown from $5 million to $85 million ARR in just six years. With our recent $350 million funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members.

Being a Certified B Corporation, we don't just advocate for sustainability - we live it. This certification underscores our commitment to environmental, social, and governance excellence. At Assent, your work will directly amplify transparency, sustainability, and fair practices worldwide.

**Hybrid Work Model**

At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, and Amsterdam, you can expect to come into the office one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.

As a Marketing Data Analyst, you’ll bring your passion and joy of solving complex data puzzles to measure and improve the performance of Assent’s digital reporting and actionable insights. You’ll use data visualization programs, tools and techniques to generate dashboards, reports and presentations that aid in data storytelling, understanding and interpretation of trends and patterns that inform marketing campaigns and drive business results. You’ll partner and collaborate with our digital marketing team to optimize our campaign execution and reporting, improve our segmentation and enhance our web outreach through data informed decision making and forecasting.

Key Requirements & Responsibilities
- Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product, Sales and Marketing teams.
- Provide valuable insights and recommendations that help optimize and improve the effectiveness of marketing campaigns.
- Provide insights into customer behavior and preferences, and use data to create targeted and personalized customer segments.
- Proactive engagement with stakeholders and teams, KPI analysis and insight translation, present and communicate insights and findings.
- Communicate the effectiveness of new product launches, site changes and Paid Media initiatives through data storytelling and visual dashboards.
- Partner with internal teams to identify customer pain points and site optimization opportunities by doing deep dive analysis, and integrating web behavior data with other related data sources for enriched digital marketing insights.
- Manage the production of reporting, analysis and report automation for our campaigns and sales plays.
- Analyze our core data with recommendations to implement how to improve data reliability, efficiency, and quality.
- Provide the means, methods and solutions needed to support the efficient collection, storage, transfer, manipulation, analysis and reporting of digital marketing data as well as the need to deliver information for use by our leaders and stakeholders.

**Qualifications**
We strongly value your talent, energy and passion. It will also be valuable to Assent if you have the following qualifications,
- A suitable combination of education and professional experience in data analytics;
- Ideally you have experience supporting marketing campaign execution, including campaign data analysis, pulling customer segments, campaign optimization, campaign reporting, testing, and experimentation;
- Experience working with SQL;
- Experience building performance reporting;
- Experience in Tableau and Salesforce is desireable;

**Reasonable Accommodations Statement**:To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.
**Additional Information** Life at Assent**

**Wellness**:We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

**Financial Benefits**: It’s not all about the money - well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

**Life at Assent**:There is purpose beyond your work. We provide our team members with flexible work options, v

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