Specialist, Brand and Advertising

7 days ago

Vancouver, Canada BCLC Full time

**Overview**:
BCLC’s two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk’emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & Player Experience division at BCLC means you’ll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience. As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships - in the most important sense of life, livelihood, meaning, and well-being - nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centered sustainable growth.

**Job Summary**:
The Specialist, Brand and Advertising is responsible for developing and executing smaller scale creative advertising plans that align to the overall Marketing Strategy and contribute to the creative development and production of integrated brand and advertising campaigns. The role manages and develops brand assets in line with strategy and provides guardianship for product, category and corporate brands working with internal creative teams and external stakeholders, including design, brand and advertising agencies. The Specialist, Brand and Advertising also provides administrative support to the Brand and Advertising team as required.

**Key Accountabilities**:

- Develops and implements smaller scale creative advertising plans and supports brand guardianship for BCLC’s portfolio of product, category and corporate brands.
- Leads and supports the creative development and production of small to medium scope integrated marketing and advertising campaigns including traditional and digital media as required (on time and on budget). Works with internal creative teams and external stakeholders including design, brand and advertising agencies.
- Supports the development of brand identities and governance framework for all enterprise brands. Works with the Brand and Advertising team and brand agencies to update and develop brand guidelines (e.g. brand books, photography style, branded templates, graphic standards etc.)
- Proactively manages and administrates brand assets e.g. font licensing, image usage, photography rights etc. with internal teams such as legal and procurement.
- Monitors and reports on campaign effectiveness, establishing KPI's and sharing with the broader marketing team. Ensures all campaigns are delivered on time and on budget and adhere to the correct advertising standards and guidelines.
- Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, external agencies, regulatory and government bodies.
- Interprets and applies corporate standards, policies and procedures to marketing programs, advertising and brand campaigns.
- Monitors industry trends and best practices to develop new creative advertising approaches and assists in the development of policy and procedures.

**Minimum Required Qualifications**:
**Education and Experience**
- Degree or diploma in a marketing or business discipline;
- 3-5 years experience in marketing, branding and/or advertising discipline;
- Experience or familiarity with Advertising Agencies, brand or advertising campaign production is an asset;
- An equivalent combination of education and experience may be considered.

**Technical Requirements**
- Demonstrated experience in the development and implementation of strategic marketing, brand and advertising plans;
- Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing, advertising and program manage

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