Director of Marketing Budweiser Gardens

1 week ago

London, Canada Oak View Group Full time

Oak View Group:
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Overview:
The **Director of Marketing **will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of Oak View Group. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.

This role will pay a salary of $90,000 to $98,000 plus bonus

Job expires 9/30/2024

**Responsibilities**:

- Responsible for the development, implementation and review of the marketing plan and brand development and positioning for Budweiser Gardens.
- Provide leadership and direction to the Marketing and Group Experiences Departments
- Set group sales targets for all applicable events and drive achievement in exceeding sales goals
- Set and manage the attainment of departmental goals and objectives
- Create marketing plans for events being promoted at the arena in conjunction with a promoter or on behalf of the Arena
- Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.
- Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
- Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
- Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
- Negotiate contracts with media and promotion partners
- Create, plan and implement repeatable revenue generating concepts and processes.
- Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads.
- Interpret the venue customer experience to be measured.
- Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
- Serve as press contact, write and distribute all press releases
- Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
- Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans.
- Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
- Plan and oversee Oak View Group’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
- Leverage sponsorship opportunities to increase brand awareness and synergies
- Develop self-produced revenue generating events
- Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
- Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
- Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
- Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
- Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
- Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
- Drive the completion key deliverables with strong attention to time, quality, impact and style.
- Partner with web development team to direct site features, design and goals focusing on customer eng

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