Digital Marketing Coordinator

6 months ago

Toronto, Canada JMIR Publications Inc Full time

**ABOUT JMIR PUBLICATIONS**

JMIR Publications is transforming scholarly communications as the fastest-growing open-access publisher of peer-reviewed Science, Technology, and Medicine journals. JMIR creates and leverages the latest technologies to organize conferences, researcher connections, social and online media content platforms, and our award-winning innovative knowledge translation products that connect people to research

Join one of Canada’s Top Growing Companies that’s rapidly expanding and hiring now with over 20 years of experience in scholarly communication. We need to expand our team of innovators, consultants, and collaborators who drive that success. This is a chance to work with the best, at the best job you've ever had. We’ll ask for your ideas, expertise, and commitment and in return, give you access to smart people, an opportunity to expand your knowledge and experience while you build innovation for the real world.

**JMIR’s Social Mission is**: To transform scholarly communication, open science, and to peer reviewed make health and medical information available to people when they need it. While our primary users and clients are academic authors and researchers, we are increasingly developing innovative products and services for other user groups such as patients and consumers.

**MAJOR FOCUS**
- Coordinate, create, and place content for the company’s social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn, as part of an internal marketing team.
- Work with the Marketing and Sales teams about content development, topics, and opportunities.
- Manage keywords and search engine optimization (SEO), track statistics and analytics.
- Stay knowledgeable about industry developments and trends including design methods, software, academic publication specifics and applicable rules and regulations.
- Provide Marketing Department support as needed.
- Monitor, capture and share interactivity regularly.
- Plan and schedule social media content for long and short-term objectives.
- Help develop visual content for images, posts, video and messaging.
- Research and recommend trends, social channels and influencers.

**DUTIES AND RESPONSIBILITIES**
- Carry out assignments and meet deadlines.
- Energize JMIR Publications’ social media presence as part of a team.
- Manage, lead, and update social media.
- Participate in design and graphics for social media and landing pages.
- Assist in maintaining a library of search terms (keywords) and related analysis for search engine optimization and targeted advertising.
- Participate in managing JMIR Publications landing pages to identify enhancement opportunities, refinements and improvements.

**JOB REQUIREMENTS**
- Social media experience with a marketing, communications, or creative design background.
- Understanding of the scholarly publishing industry - market, segmentation, and profiles.
- Strong language and communication skills, including proofing and editing. Self-starter with ability to monitor, organize, and manage multiple projects.
- Proficient knowledge of CRM and social media scheduling software such as HubSpot.
- Graphic and business software including the components of HubSpot design tools (Canva, drag and drop editors), Adobe Creative Suite, Google Suite, Analytic software.
- Ability to provide an opinion and explanation, receive critique, coordinate messaging, and create design balancing multiple dynamics.
- An openness and willingness to learn and share.

This job description is not intended to be all-inclusive. All staff must perform other duties as assigned by immediate supervisor and management as required related to digital marketing initiatives.

**APPLICATION PROCESS**

JMIR Publications is an equal opportunity employer. We wish to thank all those who apply; however, only those individuals whose skills and experience most closely match our requirements will be contacted by a member of our team.

**Salary**: $55,000.00-$70,000.00 per year

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