Activation & Engagement Manager - New Division (Bc)

7 months ago

Richmond, Canada Breakthru Beverage Group Full time

Overview:
To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio in their respective territory, by working collaboratively with the Senior Advocacy and Engagement Manager, sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines.

This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio. This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. The role will involve ongoing collaboration with internal key stakeholders such as: provincial sales teams, sales territory managers, and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (i.e. bartenders, operators, third-space activation partners (i.e. Festivals, events) and others.

**Department**: Sales

**Reports To**: Portfolio Director

**Responsibilities**:

- Collaborate with the Senior Advocacy and Engagement Manager to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers
- Collaborate with territory managers to identify activation and event opportunities in their assigned territory
- Planning with internal and external partners
- Execute events within budgetary guidelines
- Execute On-Premise programs/promotions within diverse accounts
- Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players.
- Develop and communicate the event calendar to stakeholders
- Coordinate merchandising and POS material for assigned promotions
- Plan and Execute promotions/brand events in accordance to guidelines
- Create post reports for all events/promotions in a timely manner
- Utilize social media tools according to the customer needs and within company guidelines
- Ensure compliance of all activations to the local/provincial regulations and internal company guidelines
- Report on competitive activities within accounts and offer constructive suggestions
- Gather event insights and present results, findings and comments to leadership
- Recruit key gatekeepers for selected accounts and build relationships with them
- Execute employee training through work-withs
- Execute customer staff training (cocktail trends, hands-on training)
- Develop and execute promotional activities at select sponsorship events
- Execute media events, drive brand messaging with key media outlets, and become the voice for the brand
- Conduct training for agency promotional team members
- Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade outlets in key markets
- Other related duties as assigned

Qualifications:

- 2 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related)
- Proficient MS Office skills
- Spirits certification
- Trained mixologist capable of bartending at a level consistent with Trend trend-leading account bartender in Canada
- Excellent Negotiation and Influencing Skills
- Strong interpersonal and analytical skills
- Excellent communication skills: verbal, listening and written
- Strong organizational and multitasking capabilities
- Excellent sales and promotional background
- Seek out new ideas, exhibit initiative and be proactive
- Demonstrated capability in training
- Knowledge of Liquor Board Regulations, market trends and competition
- Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands)

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