Integrated Marketing Strategist

2 weeks ago


Remote, Canada Aimtal LLC Full time

We’re excited to welcome an experienced Integrated Marketing Strategist to join the Aimtal team.

This is a new and rapidly growing department within the agency. You will be a lead contributor of the development of the Integrated Marketing Strategy team and will further develop how we deliver these services to clients.

At Aimtal, we take a consultative approach to integrated marketing strategy development to understand the ins and outs of a client’s business, product, and ideal customers. We’re looking for someone who believes and supports this approach and philosophy and is motivated to bring this vision to reality for Aimtal and our clients.

This position reports to Aimtal’s CEO and will be an integral member of a growing team and department at the agency.

**Your main responsibilities will include**:

- Create integrated marketing strategies for clients
- Manage and oversee the execution of marketing strategies and plans alongside the internal team
- Manage, develop, nurture, and grow accounts and client relationships
- Perform research in order to inform and build marketing strategies (including but not limited to marketing performance, audiences, industry trends, and competitors)
- Decipher client needs, goals, and requests and communicate to internal team
- Consult and provide real-time advice, guidance, and recommendations to clients and internal team
- Identify and set marketing objectives, goals, and KPIs for clients
- Work directly with project managers and internal, cross-functional team to develop and execute marketing strategies
- Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams
- Write and develop creative briefs for marketing campaigns, projects, and tasks for the internal team and clients
- Lead meetings and workshops with clients, ensuring cross functional alignment on strategies and identifying growth opportunities for the account
- Identify opportunities for account growth, such as new service offerings, via meetings, online communication via Slack, and strategic workshops with delivery teams & clients
- Create statements of work and project scopes for client accounts and projects
- Facilitate strategic workshops with internal teams & clients to analyze and improve strategies and delivery of services
- Participate in and advise on marketing campaign planning to establish a holistic strategy to meet the client’s goals
- Lead brand and marketing audits consisting of marketplace research, stakeholder interviews & insights, and persona research & development
- Periodically monitor the performance of the client’s marketing strategy and projects and propose adjustments to the marketing strategy and tactics based on the performance
- Regularly benchmark marketing performance for best practices, KPIs, and planning purposes
- Conduct thorough industry market-based research and analysis to help Aimtal better serve clients
- Research and stay up-to-date on marketing trends and client industries and provide insights and guidance to internal team and clients

**You may be a good fit for this role if you have**
- Minimum 6 years of marketing strategy experience, ideally within the B2B technology industry
- Experience in account and client management with proven results in growing accounts and supporting clients in achieving their revenue goals
- Integrated marketing planning experience and presentation skills including public speaking, workshop facilitation industry expertise within a corporate, agency, or consulting environment
- Play a key role in the development, presentation, and implementation of cross-channel marketing strategies that translate into business and marketing goals
- Work closely and collaboratively with delivery teams such as demand generation, content marketing, design, video, digital marketing, and project management
- Exceptional communication and collaboration skills
- Strong organizational abilities and ability to self-manage and self-organize tasks and projects in order to meet deadlines
- Experience and ability to use digital tools for marketing such as HubSpot, Sprout Social, Semrush, Marketo, and Google Analytics, etc.
- Availability to work in alignment with North America’s Eastern time zone
- Worked in an environment where things shift quickly - change is not uncomfortable and you have the skills to adapt and react as needed
- Comfort with both synchronous and asynchronous communication
- A passion to create, and when you create, you always think of the person who will experience the content you produce
- An ability to identify and understand big-picture ideas as well as the granular details
- A collaborative spirit and empathetic approach to communication
- An intellectual curiosity and analytical strength
- Creativity to generate new solutions to existing challenges

**About Aimtal**:
Aimtal is a global integrated marketing agency of marketer



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