Marketing Associate
3 days ago
**Job Summary**
**Key Responsibilities**:
- **Digital Marketing Skills**: Proficient in Google Analytics, Google Ads, Facebook Ads, SEO, Conversion Rate Optimization (CRO), and other traffic-building and measurement tools. Analyze ad performance data to identify optimization opportunities and improve campaign outcomes.
- **Content Creation & Campaign Management**: Develop and implement visually appealing and persuasive advertisements for paid campaigns, with a focus on driving conversions and engagement. Collaborate in creating written, video, and photo content that aligns with marketing strategies and engages target audiences.
- **Project Management**: Manage and coordinate website development projects, ensuring alignment with marketing objectives and on-time delivery of assets.
- **Collaborate**: with web developers, designers, and other team members to ensure seamless execution of digital marketing strategies.
- **Trend Awareness & Innovation**: Stay up to date with the latest trends in digital marketing and website design, proactively proposing new ideas to optimize strategies and improve user experience.
- **Team Collaboration & Independent Initiative**: Work closely with cross-functional teams to drive results, while also taking the initiative to work independently on new projects and optimizations.
**Qualifications**:
- A diploma or Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- At least two years of hands-on experience in digital paid ad campaigns and SEO optimization, with a focus on ad performance analysis and campaign optimization is a must.
- Work experience in a marketing agency is an asset
- Basic knowledge of website development and layout design, with an understanding of design principles like alignment, hierarchy, and responsive design.
Strong project management skills for managing website development and digital marketing projects.
- Ability to analyze data and make data-driven decisions to improve campaigns and overall strategy.
- Proficiency in Adobe Suite tools (e.g., Photoshop, Illustrator, InDesign) is a plus.
- Proficiency in Mandarin (both spoken and written) is required, as the role involves working with Mandarin-speaking stakeholders.
- Strong understanding of social media platforms, their features, and best practices.
**Desired Traits**:
- Proactive, self-motivated, and results-driven.
- Ability to work both independently and collaboratively in a team environment.
- Strong attention to detail and a commitment to delivering high-quality work.
Join us as we strive to elevate our brand presence in the market while fostering your professional growth within the marketing field
Pay: $42,000.00-$50,000.00 per year
**Benefits**:
- Dental care
- Life insurance
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 1 year (required)
**Language**:
- Mandarin (required)
Work Location: In person
Expected start date: 2025-01-06
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