Marketing Associate

4 weeks ago


Scarborough, Canada Polaron Solartech Corp. Full time

**Key Responsibilities**:

- **Digital Marketing Skills**: Proficient in **Google Analytics**, **Google Ads**, **Facebook Ads**, **SEO**, **Conversion Rate Optimization (CRO)**, and other traffic-building and measurement tools. Analyze ad performance data to identify optimization opportunities and improve campaign outcomes.
- **Content Creation & Campaign Management**: Develop and implement visually appealing and persuasive advertisements for paid campaigns, with a focus on driving conversions and engagement. Collaborate in creating written, video, and photo content that aligns with marketing strategies and engages target audiences.
- **Project Management**: Manage and coordinate website development projects, ensuring alignment with marketing objectives and on-time delivery of assets. Collaborate with web developers, designers, and other team members to ensure seamless execution of digital marketing strategies.
- **Trend Awareness & Innovation**:Stay up to date with the latest trends in digital marketing and website design, proactively proposing new ideas to optimize strategies and improve user experience.
- **Team Collaboration & Independent Initiative**: Work closely with cross-functional teams to drive results, while also taking the initiative to work independently on new projects and optimizations.

**Qualifications**:

- A **diploma or Bachelor's degree** in Marketing, Advertising, Communications, or a related field.
- At least two years of hands-on experience in **digital paid ad campaigns** and **SEO optimization**, with a focus on **ad performance analysis** and campaign optimization is a must.
- **Work experience in a marketing agency** is an asset
- Basic knowledge of **website development** and **layout design**, with an understanding of design principles like alignment, hierarchy, and responsive design.
- Strong **project management skills** for managing website development and digital marketing projects.
- Ability to analyze data and make data-driven decisions to improve campaigns and overall strategy.
- Proficiency in **Adobe Suite** tools (e.g., **Photoshop**, **Illustrator**, **InDesign**) is a plus.
- Proficiency in **Mandarin** (both spoken and written) is required, as the role involves working with Mandarin-speaking stakeholders.
- Strong understanding of **social media platforms**, their features, and best practices.

**Desired Traits**:

- Proactive, self-motivated, and results-driven.
- Ability to work both independently and collaboratively in a team environment.
- Strong attention to detail and a commitment to delivering high-quality work.


Pay: $42,000.00-$50,000.00 per year

**Benefits**:

- Dental care
- Life insurance

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Scarborough, ON M1W 3S2: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Canadian Marketing: 2 years (required)

**Language**:

- Mandarin (required)

Work Location: In person

Expected start date: 2025-01-06


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