Digital Marketing Specialist

3 weeks ago

Scarborough, Canada Chairman's Brands Full time

**Job Overview**
As a Digital Marketing Specialist, you will lead the on-line marketing efforts for 5 brands using new media and digital tools. Your responsibilities include designing digital media campaigns aligned with our product introduction efforts along with establishing a compelling digital footprint. You will need to be able to manage end-to-end digital projects by liaising with Marketing. You will need to be able to monitor ROI and KPI’s.

**The role is for the community management for the brands.**

**ESSENTIAL JOB FUNCTIONS**:

- Content Creation-writing blog posts, articles, newsletters, communication material and materials for social media channels.
- Social Media Marketing
- Creating, managing, and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties.
- Customer relations
- Communications/marketing strategy
- this person is responsible for creating strategic marketing/communications that interface with campaigns and all traditional marketing mediums.
- Solid design and conceptual skills.
- Strong knowledge of page layout and photographic requirements.
- Strong knowledge of printing/publishing procedures and standards.
- Effective written and verbal communication skills.
- Self-motivated, able to work independently and as part of a team.
- Effective deadline management and project management skills.
- Strong interpretive skills to analyze technical information and create illustrations.
- This person will be responsible for Google analytics and other measurement tools that will gauge the success of initiatives.
- Setting up monitoring tools such as tweet deck, etc.
- Routes requests to the right people within the organization
- Provide one-on-one attention with the issues needing to be resolved outside the community settings.
- Announces new features and cheers on the accomplishments of both the company and its customers.
- Absorbs the emotional temperature of the community to monitor health, satisfaction and engagement.
- Willingness to work beyond normal business hours as social outlets are active 24/7

**PERFORMANCE STANDARDS**:

- Will be measured on customer acquisition through all social channels and platforms.
- Creative Quality and turnaround time.
- Level of meaningful Engagement and conversation with customers
- Returning guests to the corporate site
- Quality of content created and quantity.
- Return on Investment on digital campaigns (ROI)

**JOB REQUIREMENTS & SKILLS**:
Communications diploma/degree with a strong writhing background ideal
- Marketing background is helpful but not mandatory
- Minimum of 2 years’ experience managing social platforms
- Proficient in the use of Adobe Creative Suites
- Well versed in the latest graphic design methods, practices, techniques, and associated principles.
- Versed in social monitoring and growth platforms
- Versed in google analytics
- Versed in Google My Business
- Versed in social platform analytics
- Versed in social management platforms (i.e sprout social, etc.)
- Versed in SEO/SEM
- E-mail marketing campaigns
- Ability to measure campaigns
- Certification in Google Analytics, Google AdWords, and/or SEO/SEM Digital Analytics or equivalent knowledge utilizing SEO tools, optimization tactics, testing and web analytics gained through experience implementing and optimizing Google AdWords campaigns
- Experience writing SEO content for websites and blog

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Scarborough, ON M1P 2Y7: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)
- B2B sales: 2 years (preferred)

**Location**:

- Scarborough, ON M1P 2Y7 (preferred)

Work Location: In person

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