Brand Marketing Manager

3 months ago

Montréal, Canada BRP Full time

WHY JOIN OUR TEAM?

Be part of a global organization that defies industry standards

Develop strong, leading brands that connect with the hearts and minds of consumers

Evolve in a dynamic and high pace environment focused on constant enhancement of the consumer experience

POSITION OVERVIEW

**YOU'LL HAVE THE OPPORTUNITY TO**:
The Marine marketing team is looking for a Marketing Manager, Demand generation & Marketing Communication Channel Management to join our mission to “Make Waves in Marine”.

If you are marketing savvy, have an entrepreneurial and go-getter spirit, love to work as a team in a dynamic, fast-paced environment, enjoy collaborating with experts, coaching, and developing a team, join us

In collaboration with the Marketing Manager, Brand and Content, our agency partners and shared services experts, you are responsible for all brand (B2C) and dealer marketing (B2B2C) activations, from campaign ideation and development, to go-live and optimisation.

Marketing Innovations and Efficiency

You support retail growth by bringing our brands’ equity to the next level by focusing on consumer experience and consumer engagement
- Inspiring and engaging: content to the right people, at the right place, at the right time

You are innovative, daring and visionary
- The term “Sea-of-sameness” can be used to quality our industry segments, and we are definitely not interested in blending in with our competitors

People & Relation Management

You act as a mentor, a coach and a reference, and develop team members engagement by leveraging dynamic and inspiring leadership tactics

You lead a team of professionals working on developing and bringing to life reach plans designed to win the hearts and minds of our consumers, ultimately winning market shares

You manage the relation with our sales team/dealer network development team, media agency, research agency and marketing shared services teams
- You understand how important relationships are to the efficiency of our plans
- You know how to leverage the right people, knowledge, skills, data and insights

You partner with Sales to ensure dealer marketing programs are adopted, communicated, and shared throughout the dealer network

Program Management

You examine the customer experience across all channels to ensure we are meeting the consumers needs and maximizing engagement

You manage the brands’ activation budgets throughout the annual budget cycle: annual planning and budgeting, quarterly forecasts, monthly actual in addition to its full execution

Data, Insights and Optimization

You take accountability for campaign performance by systematically tracking results against targets, leveraging internal (Data & Insights shared services team) and external (agencies) resources, leading a formalized governance, demonstrating agility and a great ability to think outside the box, recommending ways to improve plans effectiveness to against campaign and business objectives

You recommend and conduct marketing research to better influence the consumer engagement strategies, such as pre/post campaign trackers, consumer profiles and segmentation, etc.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Master’s degree in marketing or communication ideal.

Minimum 10 years experience in marketing and communication function

You have agency and client-side experience

Excellent communicator, spoken and written; excellent PowerPoint presentation skills

You know how to adapt to different audiences

**Builder mindset**: you can navigate through complexity to create the future

**Go-getter**: you achieve results on what you set-out to do

**Key business instincts**: you understand the company’s vision and mission and translate them into a plan at your level

You are creative, innovative, and daring

You have a highly analytical mind, and the ability to slice and dice data to extract insights, synthesis and communicate findings

**You are a team player, a coach, a mentor**: you are self motivated and can motivate others

You know how to lift people up (engagement, empowerment, recognition)

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:
**Annual bonus**: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.

**Generous paid time away**: winding down is as important as creating the future of recreational products.

**P

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