Issues and Media Relations Strategist

3 weeks ago

Mississauga, Canada University of Toronto Full time

**Date Posted**:02/20/2024
**Req ID**:36086
**Faculty/Division**: UofT Mississauga
**Department**: UTM:Office of Communications
**Campus**: University of Toronto Mississauga (UTM)

**Description**:
**About us**:
U of T Mississauga—the second largest campus of Canada’s top-ranked university and the only research university in Ontario’s booming Peel Region—is one of the world’s great catalysts of human potential.

Our employee community hums with the energy of 3,400 faculty, librarians and staff, who power our campus with curiosity, connection and care. We work together to spark life-changing research and innovation, make an indelible mark on the world by building equitable cities and societies, enable healthy lives, create a sustainable future and ignite entrepreneurship. Above all, we prioritize student success, and seek to give our 16,500 students the lift of a lifetime through learning and discovery. We love to open opportunities available nowhere else for our community to achieve their ambitions and make their unique contributions to Canada and the world.

This work all comes together on a spectacularly green campus, alongside the Missinihe-ziibi (Trusting Creek or Credit River), where we seek to honour truth, reciprocity and reconciliation on the traditional land of the Huron-Wendat, Seneca and the Mississaugas of the Credit First Nation. We’re thrilled to welcome those who want to learn more about us and to be part of what we do.

**Position Summary**:
Reporting to the Executive Director, Communications, the Issues & Media Relations Strategist plays a pivotal and front-line role in promoting, enhancing and protecting the University of Toronto Mississauga’s reputation.

Working closely with UTM’s Director, Marketing and Communications and the editorial team, the incumbent will be responsible for: developing strategies and tactics that mitigate risks to UTM’s reputation; advising and working with senior leaders and administrators on issues-oriented messaging and media responses; acting as UTM’s authorized spokesperson; developing and executing proactive strategies to promote UTM’s strengths and achievements to media; and advising and collaborating with senior executives, faculty and staff on editorial content of strategic value to UTM.

The incumbent will become very familiar with the University’s crisis management and emergency framework, and will be privy to confidential information, discussions and reports prepared by various offices related to a range of highly-charged issues (including labour relations, campus safety, student mental health, research integrity, human rights, community concerns, etc.).

The position will develop proactive media relations strategies to promote UTM’s accomplishments in research and education, leveraging UTM’s academic and administrative departments and U of T Communications resources and opportunities to build a collaborative and consistent approach to media relations. The position will provide media training, guidance and support to faculty and staff, and generate reports to track and monitor activities using media monitoring programs.

**Essential Qualifications**:
**Education**:
University degree in communications, public relations or journalism, or an equivalent combination of education and experience.

**Experience**:

- Eight years’ experience in communications, journalism issues management or media relations, or ideally a combination of these practices
- Demonstrated experience in advising senior leaders of an organization on issues management
- Experience in developing and executing strategic issues management and media relations plans
- Demonstrated experience in addressing complex issues with multiple stakeholders
- Experience in a large public sector institution would be an asset
- Knowledge of the University of Toronto or post-secondary education sector would be an asset

**Skills**:

- Demonstrated outstanding judgment for issues management
- Demonstrated skill in managing relationships and requests with tact, diplomacy and persuasion
- Excellent media relations acumen
- Excellent writing and editing skills
- Ability to digest and translate complex and often sensitive information
- Demonstrated ability to develop strategies related to complex issues
- Outstanding news judgment
- Demonstrated ability to formulate media and issues management strategies, and demonstrated ability to execute those ideas effectively
- Strong story development abilities
- Knowledge of and proficiency with new media tools (e.g., social media)
- Demonstrated creativity and ability to think strategically

**Other**:

- Ability to work closely with - and gain the confidence of - senior members of an organization
- Ability to make well-considered and sustainable decisions rapidly on behalf of UTM and its leaders
- Proven ability to multi-task and reliable under pressure
- Proven ability to source accurate information quickly
- Ability to work independently

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