Web Content Strategist

3 weeks ago

Mississauga, Canada University of Toronto Full time

**Date Posted**:11/13/2023
**Req ID**: 34937
**Faculty/Division**: UofT Mississauga
**Department**: UTM:Office of Communications
**Campus**: University of Toronto Mississauga (UTM)
**Position Number**: 00049320

**Description**:
**About us**:
U of T Mississauga—the second largest campus of Canada’s top-ranked university and the only research university in Ontario’s booming Peel Region—is one of the world’s great catalysts of human potential.

Our employee community hums with the energy of 3,400 faculty, librarians and staff, who power our campus with curiosity, connection and care. We work together to spark life-changing research and innovation, make an indelible mark on the world by building equitable cities and societies, enable healthy lives, create a sustainable future and ignite entrepreneurship. Above all, we prioritize student success, and seek to give our 16,500 students the gift of a lifetime through learning anddiscovery. We love to open opportunities available nowhere else for our community to achieve their ambitions and make their unique contributions to Canada and the world.

This work all comes together on a spectacularly green campus, alongside the Missinihe-ziibi (Trusting Creek or Credit River), where we seek to honour truth, reciprocity and reconciliation on the traditional land of the Huron-Wendat, Seneca and the Mississaugas of the Credit First Nation. We’re thrilled to welcome those who want to learn more about us and to be part of what we do.

**Your opportunity**:
The Office of Communications is the proactive voice of the University of Toronto Mississauga. It handles all broad-based marketing initiatives on campus including branding, visual identity standards and advertising. Working collaboratively and strategically with academic and administrative units across the campus as well as with our community partners and media, we enhance understanding and support of U of T Mississauga nationally and internationally.

The Communications team seeks a Web Content Strategist who understands the value of

**Your responsibilities will include**:

- Building and strengthening relationships with campus stakeholders and partners
- Writing and editing copy and content to advance communications objectives and academic priorities
- Analyzing and recommending options for the development of visual expression/layout of digital assets
- Verifying that all digital communication collateral adheres to brand identity and University style guides
- Ensuring that website content and navigation are intuitive and visually compelling to target audiences
- Advising on strategies to align departmental websites with campus communications vision
- Turning analytic data into effective web content strategy

**Essential Qualifications**:

- Bachelor's Degree or acceptable combination of equivalent experience.
- Minimum five (5) years of web content experience, preferably in a post-secondary or not-for-profit environment
- Minimum two (2) years of experience with creating digital assets
- Minimumtwo (2) years of experience with website digital analytics
- Minimum two (2) years of experience with web content strategy, preferably including SEO and UX
- Excellent writing, editing, copy editing and proofreading skills
- Strong proficiency in Microsoft Office suite, particularly with Teams
- Strong interpersonal, organizational and communication skills, and the ability to interact comfortably and respectfully with all levels of academic and administrative staff
- Ability to manage conflicting priorities and shifting deadlines
- Familiarity/experience with website content management systems, e.g. Drupal

**Assets (Nonessential)**:

- Familiarity with the University of Toronto or other university environments is highly desirable
- Familiarity with digital asset management
- Familiarity with the Drupal CMS, or similar products
- Familiarity with Adobe Creative Cloud software
- Familiarity with workflow management software, e.g. Asana, Basecamp

**To be successful in this role you will be**:

- Adaptable
- Communicator
- Diplomatic
- Meticulous
- Multi-tasker
- Organized
- Proactive
- This role is eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline.
- Please note, this is a 12 month term position beginning from date of hire.

**Closing Date**: 11/22/2023, 11:59PM ET
**Employee Group**: USW
**Appointment Type**: Budget - Term
**Schedule**: Monday to Friday 8:45 a.m.5:00 p.m. and occasional overtime on evenings and weekends
**Pay Scale Group & Hiring Zone**:
**Job Category**: Communication/Media/Public Relations

**Lived Experience Statement

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