Digital Marketing Specialist
3 days ago
**Overview**
**Duties**
- Optimize website content for SEO to improve organic search rankings and increase visibility.
- Analyze performance metrics using tools such as Google Analytics to assess campaign effectiveness and identify areas for improvement.
- Create engaging content that resonates with target audiences, including blog posts, social media updates, and promotional materials.
- Manage Google Ads campaigns to maximize ROI through effective targeting and ad copy optimization.
- Collaborate with graphic designers to produce visually appealing marketing materials using Adobe Creative Suite.
- Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.
**Skills**
- Proficiency in digital marketing techniques and tools, including SEO, Google Ads, and analytics platforms.
- Strong knowledge of Adobe Creative Suite for graphic design purposes.
- Familiarity with web development languages such as CSS and JavaScript is a plus.
- Excellent analytical skills to interpret data and make informed decisions based on insights.
- Creative mindset with the ability to generate innovative ideas for marketing campaigns.
- Strong communication skills to effectively convey messages across different platforms.
If you are passionate about digital marketing and eager to contribute to our team's success, we encourage you to apply
Pay: From $39,340.08 per year
**Benefits**:
- Flexible schedule
- On-site parking
- Store discount
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
**Education**:
- Secondary School (preferred)
Work Location: Hybrid remote in North York, ON M2J 1P9
Application deadline: 2025-02-28
Expected start date: 2024-12-28
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