Marketing Manager

3 weeks ago

Toronto, Canada Pearson Full time

The Regional Marketing Manager is a key member of the marketing team, who has the core responsibility of developing and executing regional marketing strategies. The successful candidate will maintain a close and collaborative relationship with sales counterparts. Provide expert marketing services to connect our customers with the products they require, conversion points, or sales team members.

As a Regional Marketing Manager you will have many responsibilities including but not limited to:

Provide strategic leadership for the responsible region.

Lead the planning and preparation for regional conferences and networking events.

Develop necessary marketing collateral that resonate with customers.

Own and execute regional messaging of social media strategies, while in collaboration with other marketers on the social media calendar.

Provide perspective on webinar deployment strategies.

Maintain perspective and advise on product inventory that align with regional needs.

Triage to and support customer success team on implementation activities for key regional customers.

Support Regional Marketing Managers in responding to product questions beyond their understanding.

Participate in RFP submissions as needed.

Support go-to-market strategies and tactical execution.

Advise on website content.

As a Regional Marketing Manager, you are/possess:

At least two years of experience in marketing.

A degree from an accredited institution in Marketing, Business Administration, or related field OR appropriate combination of education and experience.

Working knowledge of MS Office (Word, Excel, PowerPoint)

Experience with Social Media Channels - Facebook, X

Photoshop, In Design, PDF, Premier Pro are considered assets

A great communicator.

A self starter and resourceful.

Calm under pressure.

Extremely well organized.

Goals and Solutions oriented.

Data and Evidence driven.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

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