Commgmt 724 - Marketing Management - Fall 2023

3 weeks ago

Hamilton, Canada McMaster University Full time

**NOTICE OF POSTING**

For Sessional Faculty

Department of Communication Studies and Media Arts

1280 Main Street West, TSH 330, Hamilton, ON L8S 4M2

**Course Name/Number COMMGMT 724 - Marketing Management**

Projected Enrollment: 20

Number of Sections Available: 1

Projected TA Support: 1 (133+ 3 hours)

Wage Rate: $9,277.31 for 3 units

Number of Units per Section: 3

Term: 2239: Fall 2023 (October 8, 2023 - February 17, 2024)

Location (on/off campus) In-person residency - McMaster University (October 8-12, 2023)

Online: October 13, 2023 - February 16, 2024

In-person final day of class: Saturday, February 17, 2023

**Course Description/Relevant Employment Duties**

The fundamentals of marketing and the management decision-making skills related to the design of marketing strategy. By the end of the course, students can: (1) understand the role that marketing plays in an organization; (2) analyze how the environment affects marketing strategy; (3) analyze how consumers make a purchase decision; and (4) design a marketing strategy for a product or service.

**Required Qualifications**

Applicants should have an MCM, MBA or PhD in a related field.

**Preferred Qualifications***

Previous teaching experience (including teaching in a hybrid/virtual teaching environment) is preferred, as is accreditation in public relations, business communications or a related professional accreditation. Experience with teaching in professional communications programs/courses.

**How To Apply**
- Your academic teaching experience, emphasizing your experience with the material to be taught, and including any online or virtual teaching experience,
- How you engage with equity, diversity and inclusion in your course design and teaching,
- How you approach access, accessibility and universal design in your course design and teaching, and
- Your experience with the material to be taught (including, but not limited to research, academic, and professional experiences).
- A curriculum vitae listing your academic qualifications and relevant employment experience.
- For current or previous McMaster sessional faculty, information necessary to determine your current and aggregate seniority (as defined by Article 20 of the Unit 2 Collective Agreement). Questions may be directed to CUPE 3906 (905-525-9140 ext. 24056).

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

Job applicants requiring accommodation to participate in the hiring process should contact:

- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679

to communicate accommodation needs.

**Vaccination Policy Statement**

The University is committed to providing and maintaining healthy and safe working and learning environments for all employees, students, volunteers and visitors. The University’s Vaccination Policy-COVID-19 Requirements for Employees and Students (the “Vaccination Policy”), requires all McMaster community members, including employees, accessing a McMaster campus or facility in person to be fully vaccinated or to have received an exemption from the University for a valid human rights ground. While the Vaccination Policy is currently paused, it may resume quickly and on short notice, as informed by public health advice and direction. Should it become necessary in future to resume the Policy, all community members will need to demonstrate compliance at that time. Successful applicants in those positions that work in host hospitals or other healthcare sites that have active vaccination mandates in place will need to comply with these and any other health and safety measures necessary as part of their appointment. The University will continue to follow the guidance of public health organizations to define fully vaccinated status.

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