Corporate Marketing Manager

3 weeks ago

Vancouver, Canada Wallop Full time

We are currently seeking a Corporate Marketing Manager to join our team. Reporting to the Managing Director, your primary responsibility will be to manage Wallop’s own B2B marketing. You will be involved in all aspects of Wallop’s corporate marketing, including content planning and development, execution and monitoring results.

This role offers the opportunity to take ownership, embrace travel, and be part of a dynamic team that has a proven track record in the hospitality industry. If you are excited to embark on this unique opportunity, possess a passion for travel, and are eager to contribute to a high-growth team, we look forward to getting to know you better.

**Key Responsibilities**:

- Lead the thinking and framework behind the execution of Wallop’s content marketing efforts
- Create associated image and video assets and ensure they work together to best communicate our product/service
- Ensure all-around consistency (style, brand voice and tone) for the Wallop brand
- Ensure copywriting is in line with the vision, strategy and UVP of Wallop
- Edit, optimize and publish work from freelance writers as needed
- Maintain in depth knowledge of agency’s tactics, strategies and capabilities, as well as industry best practices.
- Working knowledge of social media interfaces, digital ads, and blogging platforms such as WordPress is an asset

**About You**:

- 3+ years B2B marketing experience
- Experience with SEO
- Experience with social media and search advertising
- Experience with B2B sponsorship
- Experience managing budgets
- Comfortable communicating directly with leadership
- Comfortable working independently and using initiative
- Deep knowledge of what is required to create tangible results through content marketing
- Excellent time management, organizational, interpersonal, and analytical skills
- Ability to multi-task and meet deadlines in a fast-paced environment

**Nice to Haves**:

- Experience in the travel and hospitality industry
- Experience with video and/or podcast editing
- Public speaking experience
- Mentorship or management experience

**About Wallop**:
Our company is experiencing a lot of growth, and we’re looking for people who want to be part of our journey to becoming the best specialist agency in the world.

**What it’s like to work here**:
We are an organization that leads with context over control, which reflects two of our core values: autonomy and accountability. People who work here have autonomy, steered at a high level through our guiding principles, within a culture of accountability.

Our organization operates as a specialist firm, specifically focused on the travel and hospitality industry. We pride ourselves on being experts in our field, which is a crucial differentiator in a competitive marketplace. Consequently, we have an expectation that you will consistently enhance and expand your expertise within your assigned role.

Focus is a superpower, particularly in today's knowledge-driven work landscape. To foster and nurture this focus, we have cultivated a work culture that encourages deep work and concentration. We also provide training to empower our employees to be highly effective in a modern work environment, which is often filled with distractions. These principles are further reinforced by our workplace policies, which regulate aspects such as tools, communication, and meetings.

The onset of the pandemic prompted a rapid and permanent shift from an office-centric approach to a remote-first model for our business. We understand the importance of having dedicated workspaces, which is why we ensure that suitable arrangements are available for our employees to work outside of their homes. However, it is expected that you will primarily work remotely, leveraging the flexibility and advantages it offers.

**Benefits**:

- Competitive salary commensurate with experience
- Profit share: 10% of profits are distributed to non-executive employees, and 10% to executives
- Flexible working hours and days (however partial Tuesday, Wednesday, and Thursday mornings will be required)
- Ability to work remotely or from our Vancouver office
- 15 days of vacation (3 weeks) to start
- Extended Christmas holidays
- Extended Easter weekend (Easter Monday & Easter Friday)
- Extended health and medical benefits
- Ability to work from another country to extend a vacation or time in your home country
- Bi-annual performance reviews and annual salary reviews
- Annual health and wellness spending account (for use by you and your family)
- Annual training budget
- $500 home office stipend, in addition to a company Macbook Pro for work use
- Parental leave salary top-up during your first month’s leave
- Summer and winter company social events

**Not sure if you should apply?

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