Marketing & Events Coordinator

3 weeks ago

Toronto, Canada The Cabbagetown Business Improvement Area (BIA) Full time

**Position Type**:Full-Time Summer Contract, with likelihood of extension to permanent if successful.

**Rate of Pay**:$19/hour

**Schedule**: ~9-5 PM; 35 hours per week; Mon-Fri, with some evenings and weekends.

**Employment Dates**:May 8, 2023 - September 29, 2023

**DEADLINE TO APPLY**: April 7, 2023

**ABOUT THE CABBAGETOWN BIA**

A Business Improvement Area (BIA) is an association of commercial property owners and tenants within a defined area who work in partnership with the City to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists and new businesses. The Cabbagetown BIA is a community-driven non-profit organization dedicated to promoting the economic and cultural vitality of Cabbagetown.

**JOB TITLE: MARKETING & EVENTS COORDINATOR**

**Responsibilities Related to The Cabbagetown Festival (September 9-10 2023)**:

- Manage The Cabbagetown Festival **marketing campaigns** in multiple media formats (print and digital media), via creation and maintenance of a critical path, against set budgets and timelines.
- Act as a key point of contact with all **third-party marketing / design contractors** (graphic designer, webmaster, photographers, etc.), provide feedback and deliver materials, as required.
- **Assist with public relations**, writing press releases and connecting with the media. As needed, act as a spokesperson for the organization in multimedia formats, including TV interviews.
- Create clear and measurable objectives, collect data, and analyze results. Edit, improve and analyze multifaceted surveys to garner feedback from opt-in database members and the public. Present key learnings and recommendations in a **Final Report **with evidence-based conclusions.
- Assist other staff in event planning.
- Complete other related duties as assigned.

**Other Responsibilities and Projects**:

- Manage **Social Media**: Write unique Facebook and Instagram posts for small businesses and for the Cabbagetown community as a whole.
- Manage updates to The Cabbagetown BIA **website**: Includes editing pages, writing blog posts, and adding useful resources for members.
- Create **Marketing Concepts**: Participate in ideation, collaborating with ED to brainstorm marketing projects to support small businesses and the Cabbagetown community. Develop a plan and budget for these projects.
- Manage **Marketing Projects**: Establish and manage large cross-promotions to further promote Cabbagetown, such as the **Cabbagetown Heritage Walking Tours Program** (June-Oct).
- Potentially Manage **Other Small Events**, such as a Remembrance Day Celebration (Nov), Holiday in the Patch (Dec), and a summer music series.
- Assist in AGM preparation.
- Complete other related or administrative duties as assigned.

**Qualifications**
- Must have 1-3 years experience in marketing and communications.
- Must have 1-3 years experience in event management.
- Complimentary business-related education; preferably in culture, tourism, and/or urban development.
- Leadership skills and experience working in a team.
- Proven ability to balance multiple assignments and tasks simultaneously.
- Superior communication; written, oral and interpersonal skills with the ability to work and communicate effectively with various stakeholders at a professional level.
- An organized self-starter, creative and member/customer-focused.
- Able to work with mínimal direction.
- Must be able to work on a flexible schedule including evenings and weekends as required for the completion of key project coordination goals.

**Additional Benefits**:

- Work-from-home opportunities
- Flexible working hours
- Health & Dental Benefits if made permanent

**Self-Declaration**

Thank you for your interest. We wish you all the best in your search.

Matthew Mohan, Executive Director, The Cabbagetown BIA

**Job Types**: Full-time, Fixed term contract, Seasonal
Contract length: 5 months

**Salary**: $19.00 per hour

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Secondary School (required)

**Experience**:

- Marketing: 2 years (required)
- Event Management: 2 years (required)

Work Location: Hybrid remote in Toronto, ON

Application deadline: 2023-04-07
Expected start date: 2023-05-08

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