Account Based Marketing Specialist

2 weeks ago


Montréal, Canada GURUS Solutions Full time

**What's a Regular Day for Our ABM Specialist (HubSpot)?**
- **Manage HubSpot CRM**: Oversee the daily operations of the HubSpot CRM to ensure accurate data management, reporting, and workflow automation.
- **Prospect Identification**: Use LinkedIn Sales Navigator to search for and identify potential leads based on filters such as industry, company size, job title, location, and more.
- **Account-Based Targeting**: Use LinkedIn Sales Navigator to target key accounts, researching and tracking multiple decision-makers within a company for more focused outreach.
- **Collaboration with Cross-Functional Teams**: Work closely with the Marketing Manager, sales, and other departments to align efforts and ensure a smooth flow of information and processes across teams.
- **Continuous List Management**: Regularly update and manage lead lists within Sales Navigator, as well as HubSpot, ensuring they remain accurate and relevant as your target audience evolves.

**What Do We Value in Our ABM Specialist (HubSpot)?**
- 1-3 years of experience in HubSpot.
- Strong communication and organizational skills, with a keen eye for detail and creativity.
- Eagerness to learn and adapt to new digital tools (experience with NetSuite and SalesNav is a plus).
- Analytical mindset, with experience in generating and interpreting marketing reports.
- Bilingual proficiency in French and English is preferred.
- Highly organized and capable of managing multiple projects while meeting tight deadlines.
- Familiarity with social lead generation tools and audience segmentation techniques.
- Passionate about advertising and staying informed of industry best practices.

**What Are the Perks of Being a GURU?**
- Collaborate with a team of fun, driven professionals passionate about business and technology.
- Work in a people-centric culture that values growth and collaboration.
- Enjoy a flexible schedule and a hybrid work environment that supports work-life balance.
- Comprehensive benefits program, including medical and dental insurance, and a health flex plan (covering gym memberships, ergonomic equipment, and more).
- Participate in professional development through training programs, certifications, and career advancement opportunities.
- Unwind at weekly happy hours in the office Pub


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