Ecommerce Specialist
1 month ago
Inspired by life and the concept of a new science at the frontier between cosmetics and medicine, NAOS is developing its activities in the fields of beauty, health and well-being through its three brands**:Bioderma, Institut Esthederm** and **Etat Pur**. Present in 90 countries, the company designs and manufactures its products in Aix-en-Provence (France). Our subsidiary, NAOS North America (Canada/US) is looking for an **eCommerce Specialist**.
**KEY RESPONSIBILITIES**:
**E-Commerce Strategy & Planning**:
- Develop and implement the eCommerce strategy for the US market, ensuring alignment with overall brand objectives (e-trade plan).
- Collaborate with the media specialist to develop and implement a robust traffic strategy.
- Analyze market trends, competitor activities, and customer insights to identify growth opportunities and enhance site performance.
- Set clear objectives and KPIs for online sales growth, customer acquisition, and retention.
**Website Management**:
- Oversee the day-to-day management of the Bioderma USA eCommerce website, including product listings, content updates, and promotions.
- Collaborate with internal teams to ensure website functionality, performance, and design are optimized for user experience.
- Manage related tools and partners, such as customer reviews and ratings platforms, and cookie management systems.
**Customer Experience**:
- Ensure an exceptional customer experience through site design, navigation, and content that resonates with the target audience.
- Lead SEO strategy, developing and executing initiatives to optimize search engine rankings and drive qualified traffic.
- Work with customer service teams to resolve issues related to the eCommerce platform and enhance the overall customer journey.
- Implement personalization strategies to improve customer engagement and loyalty.
**Analytics & Reporting**:
- Use analytics tools to monitor website performance, track sales data, and identify opportunities for improvement.
- Generate regular reports on eCommerce performance, providing insights and recommendations to senior management.
- Continuously test and optimize site features, user experience, and marketing strategies to maximize conversion (CRO) and customer satisfaction.
**Inventory Management**:
- Accurately forecast inventory needs based on sales trends, promotional activities, and market demand, ensuring optimal stock levels at all times.
- Coordinate with our partner to ensure accurate delivery of products to customers.
- Monitor inventory turnover and manage product lifecycle, including timely removal of discontinued items and introduction of new products.
A solid collaborator and team player, you take a proactive approach and show initiative. Finally, you possess strong communication and analytical abilities as well as excellent organizational and planning skills.
**QUALIFICATIONS**:
- Bachelor’s degree in marketing, Business, or a related field.
- 3+ years of experience in eCommerce management or logistics
- Knowledge of eCommerce platforms (e.g., Shopify, Magento) and digital tools.
- Strong analytical skills, with experience using tools like Google Analytics, SEMrush, or equivalent.
- Excellent project management skills, with the ability to manage multiple priorities and deadlines.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
- A customer-centric mindset with a passion for delivering an exceptional online experience
- English fluent
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