Mobile Engagement Specialist

4 weeks ago

Vancouver, Canada Strategic Communications Inc Full time

**Summary**

Stratcom is seeking a Mobile Engagement Specialist. The position is responsible for the management and execution of Engagement communications products and programs including Text (SMS), Text-to-Give, Common Shortcode, Telephone Town Halls (TTHs), Broadcast Voice Messaging, and IVR Polling. This position reports to the Director of Engagement or designate. This position also contributes to the strategy, sales, organization and delivery support.

The following is a list of responsibilities for the position. However, specific duties and tasks assigned will reflect the workload of the department in coordination with the Director of Engagement or designate.

**Mobile Engagement Specialist**

The following is a list of main responsibilities for the position with approximate balance of worktime associated.

**Engagement Strategy, Operations, and Coordination (60%)**
- Provide strategic advice and direction to clients including campaign planning and best use of Stratcom digital tools
- Supervise Digital Contractors:

- Maintain working relationship with complement of contractors based on need and recruit and train additional contractors as required
- Review and approve invoicing for payment; maintain financial tracking systems
- Develop, plan, execute and manage projects utilizing text-to-give, short code and long code as required
- Develop, plan, execute and manage MobileReach, including but not limited to: best practices, list upgrades, compliance and analysis of use cases
- Monitor and seek improvements on mobile campaign results based on Key Performance Indicators as well as use multivariate (A/B) testing for performance improvement
- Respond to and take on client inquiries and questions regarding digital engagement campaigns and products, including drafting proposals, quoting, or redirecting inquiries to appropriate Stratcom staff
- Provide demos and training to current and potential Digital clients.
- Maintain internal documents such as results tracking and technical problem’s log.
- The organization and execution of Broadcast Voice Messages (BVM)s including: script development, overseeing recording, handling data, testing for quality assurance and CRTC compliance, setting up, initiating and monitoring projects on automated dialler
- Under direction of the Director of Engagement document and improve internal processes and procedures for Stratcom’s Engagement products
- Under the direction of the Director of Engagement, improve internal software usability and features
- Under the direction of the Director of Engagement, assist with the development of marketing materials, best practices and internal metrics for evaluating Engagement Products
- Under the direction of the Director of Engagement, provide project support as required on research products (i.e., focus groups, surveys)
- Other duties as required.

**Mobile Product Development and Management (20%)**
- Manage Stratcom’s SMS/texting and digital (and related) products and offerings, including short codes and MobileReach, and liaise with product vendors as required to maintain a good working relationship
- Research and make recommendations to the senior management team on improvements to current products and services, as well as emerging digital engagement technologies, strategies and channels, particularly in SMS/texting
- Continue professional and technical education, attending conferences, workshops, seminars, etc. to maintain up-to-date knowledge base in digital engagement
- Improve internal software usability and features
- Document and improve internal processes and procedures for digital engagement products
- Maintain up-to-date knowledge on industry and regulatory changes/updates pertaining to digital engagement products, particularly in SMS/texting
- Identify ways to utilize digital tools alongside other engagement tools that Stratcom currently delivers to clients.

**Sales and Marketing & Client Management (20%)**
- Promote re-sales and up-sales to existing client base
- Participate in product development discussion and processes with R&E and throughout Stratcom
- Support R&E Management team colleagues to develop marketing materials that are up-to-date and address the current needs of our client base, including case studies and testimonials
- Draft and develop sales proposals, quotes, inputting on proposals, conducting research on current clients, prospective clients, competitors, and suppliers
- Respond to and take on client inquiries and questions regarding Engagement products, including drafting proposals, quoting, or redirecting inquiries to appropriate Stratcom staff
- Collaborate with Senior Marketing Manager in creating, updating and distributing marketing materials for engagement products
- Contribute to optimizing internal sales tracking and communications systems
- Utilize Pipedrive CRM for sales and prospective clients
- Research potential new clients (public consultation, government contracts, etc.) Attend a limited

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