Digital Marketing Specialist

2 weeks ago


Burnaby, Canada Robbox Inc. Full time

**About Company**

Robbox Inc. is an award-winning technology company that is developing the first generation of Smart Digital Power Tools for the connected world. Through the integration of senses and intelligence in our tools — we are changing the way people use and interact with their handheld tools for future generations while bringing an exciting line of new high-tech tools to a market that is ripe for disruption. This year, we launched a range of products on both Digital and Physical shelves while we continue to lead the way as the global leaders in Digital Power Tools and Measuring Devices.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and lineup of products across numerous digital channels with a focus on the North American Market. You will work closely with management to develop and execute digital marketing strategies that drive traffic, generate revenue, and increase brand awareness.
- **Duties and Responsibilities (but not limited to)**_
- Develop a digital marketing strategy to increase community and connection across all relevant platforms including but not limited to Facebook, Instagram, YouTube and Tiktok
- Assist with and create original content in the form of photos and videos while maintaining an updated content calendar for all channels on a weekly basis
- Create digital graphics and other necessary company marketing material
- Develop and execute digital marketing strategies to drive online traffic to the company website and generate leads.
- Manage and optimize online advertising campaigns, including Google Ads, Facebook Ads, and other paid media channels.
- Track and analyze key performance indicators (KPIs) to measure the success of digital marketing initiatives.
- Provide community support and respond to all inbound messages, comments, and inquiries
- Utilize analytics to create details reports based on post types and present to executive team
- **Requirements**_
- Proven working experience in digital marketing space, preferably for B2C companies
- Strong understanding with content editing tools (Eg. Adobe Creative Suite)
- Experience with online advertising platforms such as Meta Ads, Google, Ads, Etc.
- Experience with managing Social Media Channels
- Excellent communication and interpersonal skills
- **Bonus Qualifications**_
- Some understanding of the Power Tool Market
- Creativity
- Customer Service Experience

**Job Types**: Full-time, Part-time
Part-time hours: 20 per week

**Salary**: $20.00-$30.00 per hour

**Benefits**:

- Casual dress
- Flexible schedule
- On-site parking
- Work from home

Application question(s):

- Please include any Social Accounts you have previously managed.

**Experience**:

- Google Ads: 1 year (required)
- YouTube Ads: 1 year (preferred)
- Facebook Advertising: 2 years (required)

Work Location: Hybrid remote in Burnaby, BC V5J 0H1



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