Digital Marketing Specialist

4 days ago

Remote, Canada iGMS Technologies Inc. Full time

**About iGMS**:
iGMS is a leading B2B SaaS company providing innovative solutions for vacation rental hosts and property managers. Our platform streamlines operations, automates routine tasks, and maximizes revenue for our clients in the US, Canada, and worldwide.
- driving paid leads through various digital advertising channels - Google, Microsoft, Facebook, Instagram, Reddit, etc;
- setting up robust marketing analytics to facilitate A/B testing with marketing tools and HubSpot;
- working with review platforms, such as Capterra, G2, TrustPilot, and others;
- setting Google Analytic events and visual reports to present relevant data and results;
- experimenting with other digital marketing activities to increase the number of leads acquired;
- working in close collaboration with SEO and other marketing activities

**Requirements**:

- B2 English language level or higher.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2-5 years of experience in digital marketing, with a focus on paid media and lead generation.
- Strong understanding of marketing analytics tools and methodologies.
- Proven track record of managing successful paid advertising campaigns across Google Ads, Microsoft Ads, and social media platforms.
- Strong proficiency in marketing analytics, including setting up Google Analytics events, creating custom reports, and interpreting data insights.
- Experience with Google Tag Manager.
- Experience with HubSpot and HubSpot analytics and reporting tools.
- Experience with Looker Studio or similar business intelligence tools preferred.
- Proficient in Excel for data analysis and reporting purposes.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Results-driven mindset with a focus on continuous improvement and innovation.

**Key Responsibilities**:

- Develop and execute digital advertising strategies to increase paid leads by x2, leveraging platforms such as Google Ads, Microsoft Ads, and social media paid ads.
- Set up new Google Ads campaigns from scratch.
- Manage and optimize paid advertising campaigns to ensure maximum ROI and lead generation efficiency.
- Keep track of key marketing metrics (website traffic, leads number from all channels, etc) on a weekly basis.
- Implement advanced tracking mechanisms, including Google Analytics events, to capture relevant data for analysis.
- Utilize marketing analytics to derive insights, identify opportunities, and inform strategic decision-making.
- Collaborate with cross-functional teams to design and execute A/B tests and other experiments aimed at improving marketing performance.
- Create custom reports based on data collected from various sources, including Google Analytics, Looker Studio, and internal databases.
- Keep iGMS listings on Capterra, G2, TrustPilot updated and relevant to the market, perform quarterly analysis on the positions and performance.
- Be in communication with reviewers and process incentives for positive reviews;
- Analyze campaign performance metrics, identify trends, and provide actionable recommendations for continuous improvement.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing and analytics.

**Why Join Us**:

- Opportunity to work with a leading B2B SaaS company at the forefront of innovation in the vacation rental industry.
- Collaborative and supportive work environment with opportunities for professional growth and development.
- Competitive salary and benefits package, including remote work flexibility.
- Make a significant impact by driving the growth and success of our digital marketing initiatives.

We offer:

- Part-time remote job
- Good work-life balance due to a flexible schedule.
- A unique chance to work for an industry-leading product in the vacation rentals industry.
- Work in an ambitious, and professional team with a diverse and multicultural work environment.
- Opportunities for professional growth and development.
- No bureaucracy, fast decision-making.

**Job Type**: Part-time

**Salary**: $27.00 per hour

Expected hours: 15 - 20 per week

**Benefits**:

- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Do you have any experience setting PPC campaigns in Google from scratch? What is your process?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Google AdWords: 2 years (required)
- Bing Ads: 1 year (required)
- Facebook Advertising: 1 year (required)

Work Location: Remote

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