Email Marketing and Demand Generation Specialist

2 months ago


Mississauga, Canada BoomerangFX Full time

Responsibilities:

- Develop and implement marketing strategies to promote products or services
- Conduct market research to identify target audience and evaluate market trends
- Design and produce marketing materials such as brochures, flyers, and banners using Adobe Creative Suite
- Collaborate with cross-functional teams to plan and execute marketing initiatives
- Monitor and analyze the performance of marketing campaigns using analytics tools
- Optimize website content for search engines using SEO techniques
- Manage and update company website using WordPress or other content management systems
- Utilize HTML5, CSS, and JavaScript to enhance website functionality
- Implement and manage e-commerce platforms for online sales
- Track and report on key performance indicators (KPIs) to measure the success of marketing efforts

**Skills**:

- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong graphic design skills with an eye for aesthetics and attention to detail
- Experience with e-commerce platforms and online sales strategies
- Knowledge of WordPress or other content management systems
- Familiarity with Google Analytics or other analytics tools for tracking campaign performance
- Understanding of HTML5, CSS, and JavaScript for website development and customization
- Ability to analyze data and provide insights to optimize marketing strategies
- Familiarity with SQL for data manipulation and analysis is a plus

This is an exciting opportunity for a Marketing Specialist who is passionate about creating impactful marketing campaigns. Join our team and help drive our brand's success in the digital landscape.

**Salary**: $44,574.33-$60,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay
- Overtime pay
- Signing bonus
- Tips

**Education**:

- Secondary School (preferred)

Ability to Commute:

- Mississauga, ON L5N 7J7 (required)

Ability to Relocate:

- Mississauga, ON L5N 7J7: Relocate before starting work (required)

Work Location: In person



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