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5 months ago
CIMT College is looking for a marketing specialist who will be responsible for developing and executive integrated marketing campaigns for generating quality leads of local, international admissions, and corporate training business
**Qualification Required**:
- Experience in handling PPC Google ads, and with social media platforms (Hootsuite, Twitter, LinkedIn, Instagram, Facebook,YouTube)
- Excellent written and verbal communication skills including ability to write sales copy
- High proficiency in Microsoft Office and Google Suite Tools such google sheets, Microsoft Excel, PowerPoint etc.
- High proficiency in graphic design tools such as Adobe Suite, Canva etc.
- Ability to multi-task & meet deadlines
- Strong analytic and reporting skills
- Experience with content management systems (e.g., WordPress) and common plugins is an asset
**Job Duties**:
**Job Duties**:
- **Digital Marketing** - Developing and implementing digital marketing campaigns - extensive experience in Google Ads, and other social media platforms - Facebook, Linkedin and Instagram
- **Traditional Media** - Work with local radio, TV, newspapers, and advertising agencies to bring innovative and cost effective lead generation and branding solutions
- **Content Management**:
- Design and create digital content for websites, social media, blog, Newsletter etc.
- **Publishing** - Design and create digital flyers, banners and other promotional materials
- **Coordination** - Work closely with the admission team and organize recruitment events such as info sessions, webinars etc.
- **Presentation**:
- Creating excellent powerpoint presentations
- **Data Analysis and Reporting** - Prepare monthly analytics and admission reports and additional customized reports
- **Budgeting and Billing**:
- Assist in budgeting and managing billing and marketing expense tasks as needed
- **Additional Responsibilities** - Work with Corporate Sales Department to generate leads, fix appointments and facilitate in writing customized proposals
- Other duties as assigned
