Performance Marketing Specialist

3 weeks ago


Scarborough, Canada CanPrev Natural Health Products Ltd. Full time

**About Us**:
CanPrev Natural Health is a dynamic and innovative company dedicated to providing exceptional products in the natural health industry. We grew out of the desire to make natural medicine safe, effective and accessible to everyone. And for close to two decades, we continue to believe and strive to help empower and inspire Canadians to take charge of their health.

**Position Overview**:
We are seeking a strategic, creative, detail-oriented Performance Marketing Specialist to join our growing Brand Marketing Team. You will be instrumental in building brand awareness and generating leads through paid advertising campaigns, while nurturing our existing leads through targeted, multi-channel techniques. If you are a highly motivated, data-driven marketer who’s passionate about the health and wellness industry, we want to hear from you.

**Key Responsibilities**:
**Strategy Development**:

- Design and execute digital advertising campaigns throughout the marketing funnel, from building brand awareness, generating new leads, nurturing warm leads, and meeting conversion goals.
- Manage PPC (Pay-Per-Click) campaigns, including keyword research, bid management, audience targeting, and ad copywriting to drive targeted traffic and conversions.
- In SEM (Search Engine Marketing) platforms, such as Google, build highly relevant traffic, lead generation, search, display, and shopping campaigns.
- In SMM (Social Media Marketing) platforms, such as Meta, leverage paid social media ads to precisely target and engage audiences based on detailed demographic and interest data.

**Testing & Performance Optimization**:

- Continuously and effectively monitor campaign performance, and utilize collected data to make informed decisions for improvements.
- Conduct A/B tests on ad copy, creative, and landing pages to improve click-through-rate, conversion rates, and overall campaign performance.
- Experiment with ad formats, placements, and strategies to continuously optimize performance.
- Leverage emerging technologies, platform tactics & features to enhance campaigns and reach advertising goals.

**Reporting & Analytics**:

- Develop and deliver regular campaign performance reports, providing actionable insights and recommendations.
- Use tools like Google Analytics software to measure campaign effectiveness, understand consumer behaviour, and identify areas of improvement which may influence brand marketing and organic tactics.
- Collaborate with cross-functional teams, including our in-house social media team, creative team, and the greater brand marketing team to align performance marketing initiatives with overall marketing and business objectives

**Audience Segmentation & Market Expansion**:

- Identify CRO (conversion rate optimization) opportunities to expand our presence in both new and existing markets.
- Develop and execute audience segmentation strategies to target users effectively based on demographics, interests, and online behaviour.

**Campaign & Budget Management**:

- Plan, implement, and optimize paid search and social media campaigns.
- Manage and allocate campaign budgets, ensuring spending aligns with campaign goals and KPIs.

**Requirements**:

- 3+ experience in performance marketing, digital advertising, or a similar role.
- Bachelor’s degree in Marketing, Business, or a related field
- Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, Google Search Console, Google Merchant Centre and other relevant digital marketing tools.
- Familiarity with A/B testing and optimization techniques.
- Experience working with various budget sizes, with proven ability to develop strategic marketing plans that drive growth and meet business goals.
- Organizational and time management skills in order to manage 50+ digital ad campaigns across all paid advertising platforms.
- Strong data analysis skills, with the ability to interpret complex data sets and make data-driven decisions.
- Excellent written and verbal communication skills, with ability to present complex information clearly for diverse audiences.
- High level of accuracy and attention to detail when analyzing data and managing multiple campaigns.
- Teamwork oriented, collaborative, with ability to manage tasks with mínimal supervision.

**Nice to Haves**:

- Ability to write compelling ad copy.
- Experience with SEMrush, Marketo, Salesforce, Hubspot.
- Working knowledge of project management tools like Asana.
- Certification in Google Ads, Facebook Blueprint, or other digital marketing qualifications.
- Nutrition background is a plus

**How to Apply**:
If you are enthusiastic about paid advertising, thrive in a fast-paced environment, and are ready to contribute to our brand's success, we would love to meet you. Please submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit for the Performance Marketing Specialist position at CanPrev Natural Health.

Pay: $65,000.00-$70,000.00



  • Scarborough, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions...


  • Scarborough, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions...

  • Immigration Consultant

    5 months ago


    Scarborough, Canada Wall Marketing Specialist Full time

    Overview: We are seeking a highly motivated and experienced Immigration Consultant to join our team. As an Immigration Consultant, you will be responsible for providing expert advice and assistance to clients navigating the immigration process. This is a challenging and rewarding role that requires strong analytical skills, attention to detail, and a deep...

  • Payroll Specialist

    5 months ago


    Scarborough, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions...

  • Marketing Specialist

    3 weeks ago


    Scarborough, Canada SUNDA CANADA TRADING INC. Full time

    **Company operating name**: Sunda Canada Trading Inc. **Business address**: 40 Nugget Avenue, Suite 6, Toronto, ON, M1S 3A7 **Title of the position**: Marketing Specialist **No. of vacancies available**: 1 **Terms of employment**: Permanent position **Hours of work per week**: 40 hours/week (full-time) **Wage**: $34-37/hour **Language of work**:...


  • Scarborough, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions...


  • Scarborough, Canada CanPrev Natural Health Products Ltd. Full time

    CanPrev is a proud Canadian company that grew out of a desire to make natural medicines safe, effective, and accessible to everyone. We are a leading vitamin and supplements company with strong partners that consist of natural health food retailers, professional clinics, grocers, and pharmacies. We are seeking a Trade Marketing Specialist with enthusiasm who...


  • Scarborough, Canada Chairman's Brands Full time

    **Job Overview** As a Digital Marketing Specialist, you will lead the on-line marketing efforts for 5 brands using new media and digital tools. Your responsibilities include designing digital media campaigns aligned with our product introduction efforts along with establishing a compelling digital footprint. You will need to be able to manage end-to-end...

  • Marketing Manager

    3 months ago


    Scarborough, Canada Dspot Dessert Cafe Full time

    **Job Title**: Marketing Specialist for D Spot Dessert Franchise **Job Summary**:MUST HAVE 3+ YEARS OF MARKETING EXPERIENCE IN THE RESTAURANT INDUSTRY** **About Us**: D Spot is a fast-growing dessert franchise known for our indulgent, creative, and Instagram-worthy dessert creations. We are seeking a dynamic and creative Marketing Specialist to help us...


  • Scarborough, Canada Arkilos Consulting Full time

    Company Overview: Nestled in the vibrant city of Toronto, this innovative and health-conscious organization is a leader in the natural wellness industry. Known for its dedication to quality and excellence, this company is a dynamic and fast-paced environment where cutting-edge ideas meet a deep commitment to supporting health and well-being. With a focus on...

  • Marketing Specialist

    5 months ago


    Scarborough, Canada First Empire International CO., Ltd Full time

    Work Term: Permanent - Work Language: English - Hours: 30 hours per week - Education: College/CEGEP - Experience: 3 years to less than 5 years **Work setting**: - Urban area - Sales **Tasks**: - Train and supervise staff - Perform administrative tasks - Advise clients on advertising or sales promotion strategies - Assist in the preparation of brochures,...

  • Marketing Specialist

    5 months ago


    Scarborough, Canada First Empire International CO., Ltd Full time

    Durée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 30 hours per week - Education: - Expérience: **Education**: - College/CEGEP **Work setting**: - Urban area - Sales **Tasks**: - Train and supervise staff - Perform administrative tasks - Advise clients on advertising or sales promotion strategies - Assist in the preparation...

  • Marketing Specialist

    2 months ago


    Scarborough, Canada First Empire International CO., Ltd Full time

    Work Term: Permanent - Work Language: English - Hours: 30 hours per week - Education: College/CEGEP - Experience: 3 years to less than 5 years **Work setting**: - Urban area - Sales **Tasks**: - Perform administrative tasks - Advise clients on advertising or sales promotion strategies - Assist in the preparation of brochures, reports, newsletters and other...

  • Marketing Specialist

    5 months ago


    Scarborough, Canada ROLLZ ICECREAM Full time

    Education: Bachelor's degree - Experience: 1 year to less than 2 years **Tasks**: - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other material - Conduct public opinion and attitude surveys - Initiate and maintain contact with the media - Recruit and hire staff - Perform administrative tasks - Develop...


  • Scarborough, Canada Accuenergy (Canada) Inc. Full time

    Lead the marketing department in promoting the Accuenergy brand strategy. Ensures all marketing efforts serve to achieve immediate and long-term business goals, as well as identify and execute improvements for processes, content, and lead generation. **SEO Content Writer** - Write engaging and professional content about industrial technology. - Write...


  • Scarborough, Canada Accuenergy (Canada) Inc. Full time

    Assist the Marketing Manager in the development and implementation of the company’s brand strategy. Ensures all marketing efforts serve to achieve immediate and long-term business goals, and identify and execute improvements for processes, content, and lead generation. SEO - Support SEO initiatives to rank keyword on first page - Identify and research...


  • Scarborough, Canada House of Contractors Full time

    **Company Overview**: At House of Contractors Inc, we blend the art of fun with the science of results! Our dynamic team thrives in an environment that fosters learning, innovation, and creativity. We are on the lookout for a talented Creative Digital Marketing Specialist who is passionate about blending visual storytelling with effective digital strategies....


  • Scarborough, Canada Fenson Auto Service Centre Full time

    Durée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 35 hours per week - Education: - Expérience: **Education**: - College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - Public relations, advertising and applied communication, general - Advertising - Marketing, other - or equivalent...

  • Marketing Specialist

    5 months ago


    Scarborough, Canada canadian music and arts college inc. Full time

    Education: College/CEGEP - Experience: Experience an asset - Public relations, advertising and applied communication, other - Museology/museum studies - Business, management, marketing and related support services, other **Work setting**: - School or educational institution/establishment - Arts and culture **Tasks**: - Assist in the preparation of...

  • Marketing Specialist

    5 months ago


    Scarborough, Canada canadian music and arts college inc. Full time

    Education: College/CEGEP - Experience: Experience an asset **Work setting**: - School or educational institution/establishment - Arts and culture **Tasks**: - Conduct comparative research on marketing strategies for industrial and commercial products - Assist in the preparation of brochures, reports, newsletters and other material - Co-ordinate special...