Social Media Manager

4 months ago

North Saanich, Canada Epicure Full time

Are you a creative and versatile social media expert with a background in food blogging and digital marketing? Do you have a passion for elevating social media presence and thrive in fast-paced, dynamic environments? If you're eager to work with a talented team and contribute to the success of a growing company that is making a daily impact on the lives of Canadians, we want to hear from you

As the **Social Media Manager **at Epicure, you will bring your experience to lead and execute our social media, mobile, and digital marketing strategies. You’ll be responsible for shaping Epicure’s digital presence and staying ahead of emerging platforms, technologies and trends in the social media landscape.

We’re excited to learn about your favorite social media platforms and how you can help us take our digital experience to the next level

**Position Overview: Social Media Manager**

**Key Responsibilities**:

- **Social Media Strategy**: Lead the development and execution of Epicure’s social media strategy, ensuring alignment with overall business and marketing objectives
- **Content Development**: Design, manage, and curate content for a comprehensive digital marketing editorial calendar, producing highly engaging posts tailored for each platform.
- **Community Management**: Cultivate and manage vibrant, interactive social communities, both internally and externally
- **Analytics & Reporting**: Monitor, analyze, and report on engagement metrics using advanced tools such as Google Analytics, HubSpot, and other industry-standard platforms to optimize performance
- **Campaign Management**: Develop and oversee unique promotional campaigns, including social media contests, ensuring they align with the broader promotional strategy and calendar
- **Influencer & Partnership Engagement**: Identify key industry influencers and manage partnership opportunities to amplify brand reach
- **Cross-Department Collaboration**: Work closely with various departments to integrate social media, website, and other digital initiatives into a cohesive brand narrative
- **Creative Asset Management**: Film, Edit and Execute. Oversee the creation and publication of digital marketing assets, particularly video content, and assess their effectiveness

**What We Offer**:

- **Mission-Driven Culture**: A company deeply committed to transforming the lives of our Ambassadors and Customers
- **Established Brand**:A well-recognized brand with ambitious goals for expansion into new markets
- **Collaborative Team**: A team of passionate marketing and creative professionals eager to collaborate.
- **Beautiful Workspace**: A serene office environment in North Saanich, British Columbia
- **Comprehensive Benefits**: Competitive salary and benefits package

**What You Bring**:

- **Social Media Expertise**: Proven experience in social media marketing and strategy development.
- **Content Creation Skills**: Expertise in developing tailored content for various social media platforms, with a strong understanding of graphic design principles.
- **Analytical Acumen**: Proficiency in measuring and analyzing campaign success, with a strategic mindset to adapt to evolving business needs.
- **Technical Proficiency**: Familiarity with tools such as Photoshop, InDesign, and modern social media management platforms.
- **Creative Vision**: A keen eye for design and content, coupled with strong proofreading skills.
- **Flexibility & Resilience**: Ability to thrive in a dynamic environment, managing multiple priorities with a positive attitude.

**Preferred Qualifications**:

- **Educational Background**: Degree in Marketing, Communications, Journalism, or a related field.
- **Digital Initiative Experience**: Demonstrated experience in launching and managing digital initiatives, such as personal blogs or social media followings.
- **Passion for Industry**: Enthusiasm for food, health, and wellness, and active engagement on social media platforms.
- **Stakeholder Management**: Strong ability to influence, facilitate, and manage diverse stakeholders, achieving cohesive outcomes that align with business goals.
- **Direct Sales Experience**: Previous experience with a Direct Sales model or consumer packaged goods is an asset.
- **Bilingual Skills**: Fluency in English and French is considered an asset.
- **Adaptability**: Ability to embrace change and deliver results within tight deadlines.

**Job Type**: Full-time
**Location**: Hybrid
- Must be able to film at our facilities in North Saanich

**Salary Range**: $55,000-$70,000

**About us**:
At Epicure, we are a community that unites and inspires each other to rally around clean eating. Epicure is dedicated to sharing delicious meal solutions that use only real, whole ingredients you can trust, while never ever compromising on taste. We educate and inspire our community with a three-course solution—for ourselves, our children, and our planet. Our mission is to take back our health and change the course of our

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