Marketing Analyst

3 months ago

Richmond Hill, Canada Hope and Healing International Full time

**MARKETING ANALYST**

Join us as we go to the world’s poorest places - so the most vulnerable are not left behind.

**About Hope and Healing International**:
We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.

**About this Role**:
Employment status: Salaried, Full-Time (35 hours per week)

**Salary**: TBD + Benefits & RRSP

Location: 1600 16th Ave - Unit 1, Richmond Hill, Ontario

Reporting directly to the Director, Marketing, the Marketing Analyst is responsible for examining data, reports, and processes that will help marketing make informed decisions and maximize revenue to ensure new and existing supporters experience a meaningful journey with Hope and Healing International and engaging them more deeply with the cause and brand.

**Why would you want to come and work with us?**
- You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
- You can bring your faith to work - it makes for an awesome atmosphere.
- We provide a comprehensive health benefits (medical, dental, vision, etc.)
- We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
- We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
- Flexibility and work-life balance are important to us, so we provide hybrid work model (three work from home days each week for most roles) and remote work opportunities available. (We supply equipment for remotely work)
- We love spending time with friends and family, so we work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
- We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
- Employees’ wellbeing is our priority, we have ergonomics and comfortable workspaces/rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and Employee Assistance Program (EAP).
- We encourage employees’ professional growth, you will be eligible for paid training and development.
- Access to the organization onsite parking (free)

**Essential duties and responsibilities**:

- Analyzing campaign results and providing recommendations for future enhancements, seeking to increase revenue results
- Gathering reports and examining organizational processes to develop successful marketing enhancements to the donor database systems, business rules and reports
- Planning - evaluating the current state of the organization’s reports and processes, identifying enhancements and objectives to be achieved, and formulating course of action to attain these objectives
- Preparing detailed reports on marketing KPIs, donor experience, and market trends
- Organizing - organizing and coordinating staff to implement the process enhancements and business rules
- More specifically, Marketing Analyst will:

- Analyse campaigns, data pulls, and reports to recommend changes to the donor data segmentation, creative learnings and reported donors’ experiences to increase net revenue
- Define tactics, identify KPIs, and set realistic objectives for organizational business enhancements
- Assist Marketing team by compiling details for data segmentation, reports, and processes
- Plan and implement business improvements to enhance donor experiences as well as staff effectiveness
- Prepare reports, collect business intelligence data and compile information
- Lead projects and provide clear direction to improve organizational data processes and implementation of identified enhancements
- Monitoring trends to identify and recommend enhancements to maximize donor revenue, donor retention and business efficiencies
- Facilitation and organization of marketing priorities requiring DSS support
- A college/university degree with a focus on analytics, statistics, marketing and business development or equivalent
- 5 to 7 years of prior relevant experience, preferably within the not-for-profit sector
- Experience leading cross-functional teams
- Extremely effective interpersonal and networking skills with a professional presence and manner
- Outstanding insight and analytical thinking
- Proven planning and scenarios skills
- Demonstrated ability to recognize and direct data and reporting needs
- Excellent organizational, planning and time management skills
- Strong attention to detail to review data requirements efficiently and accurately
- Ability to manage multiple priorities within tightly prescribed timelines
- Being versatile, flexible, and willing to work within constantly changing priorities
- Administrative skills wit

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