Regional Marketing Coordinator

3 weeks ago

Edmonton, Canada Business Development Bank of Canada Full time

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:
- Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few- In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1- A hybrid work model that truly balances work and personal life- Opportunities for learning, training and development, and much more...
- _Please note this position is temporary for 12 months._

POSITION OVERVIEW

The Regional Marketing Coordinator will be responsible for assisting the Regional Manager and Regional Marketing Advisor, on the execution of marketing strategies and programs to support BDC’s growth in Western Canada region using a wide range of marketing channels.

CHALLENGES TO BE MET- Coordinate and execute the activation of local events and sponsorships to ensure maximum brand visibility, reach and lead generation - from managing lists, invitations, marketing materials, and social media efforts to collaborating with vendors and coordinating post-event promotional efforts.- Coordinate with external vendors, agencies, and partners to support marketing initiatives.- Conduct research to identify sponsorship and speaking opportunities in Western Canada and evaluate proposed marketing initiatives for designated local markets and industry sectors.-
- Collaborate with cross-functional teams to execute marketing campaigns, promotions and events tailored to the region.- Ensure tracking and measuring of all marketing activities. Gather data points and feedback and report on the return-on-investment and other marketing performance KPIs. Work with each business centre to ensure accurate data collection.- Monitor the use of BDC brand in the field and collaborate with head office to ensure optimal brand and message coherence.- Ensure BDC business centres are aware of the marketing tools at their disposal and leverage them properly, in compliance with BDC’s brand standards.- Provide support for any other projects as identified by the Regional Manager and Regional Marketing Advisor.f- Provide budget-tracking support to manage regional marketing budgets.

WHAT WE ARE LOOKING FOR- Degree/diploma in Marketing, Communications, or related field.- 3 years of experience in B2B marketing and communications. Sponsorship activation experience is necessary.- Excellent administration abilities including the ability to organize work and establish priorities.- Strong communication skills are essential including excellent writing and editing skills.- Proven people skills and the ability to establish working relationships internal management, staff, as well as outside vendors as required.- Strong understanding of marketing principles, strategies, and tactics.- Outstanding project management and organizational skills with proven ability to multi-task while still maintaining a high level of accuracy and attention to detail.- Strong content marketing skills and experience executing B2B campaigns.- Ability to work in a fast-paced environment with mínimal supervision.- Good knowledge of Word/Excel/PowerPoint.- Familiarity with digital marketing tools and platforms is a plus.- Location: Hybrid in Western Canada

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