Regional Marketing

4 weeks ago

Edmonton, Canada Federation of African Canadian Economics Full time

**Work Location**: FACE Office - Positions are based in Halifax, Montreal and Edmonton.

**Positions are full-time Office-based positions. These positions are not WFH positions.**

**People Manager**: NO

**The Opportunity**:
We are seeking a dynamic and highly motivated Regional Marketing and Communication Outreach Officers (MCOO) to join our team. As a Regional Marketing and Communication Outreach Officer, you will be crucial in promoting our organization's programs, services, and brand through strategic marketing campaigns and effective communication channels. Your goal will be to enhance our brand visibility, engage with stakeholders, and support our overall marketing and communication objectives in your assigned region.

Reporting directly to the Director of Communication and Stakeholder Engagement, this position requires exceptional interpersonal, strong written and oral communication, organizational and planning skills, and the ability to function effectively with mínimal direction.

**Overview of Responsibilities**:

- **Develop and implement marketing strategies**:
Collaborate with the marketing team to create and implement comprehensive marketing plans and strategies that align with organizational goals and target audience preferences.
- **Manage communication channels**:

- **Content creation and curation**:
Create compelling and high-quality content for various marketing materials, including website copy, blog posts, social media posts, newsletters, and press releases. Curate relevant and engaging content from internal and external sources to share with our audience.
- **Brand management**:
Contribute to maintaining and enhancing our brand identity and consistency across all marketing and communication channels. Ensure cross-functional teams follow brand guidelines and that all materials accurately represent our organization.
- **Outreach and engagement**:
Identify target audiences and develop outreach strategies to engage with them effectively. Build relationships with key stakeholders, partners, influencers, and media outlets to expand our reach and increase brand awareness.

Represent FACE at local, regional and national business ecosystem events to promote the organization's programs and services.
- **Event coordination**:
Assist in organizing and promoting events, such as conferences, trade shows, webinars, and workshops, to generate leads, build partnerships, and strengthen brand presence.

Host virtual and in-person monthly FACE information sessions and quarterly networking events at FACE regional offices.
- **Performance tracking and reporting**:
Monitor and analyze marketing campaign performance metrics, website analytics, and social media insights to evaluate the effectiveness of marketing efforts. Prepare reports and present findings to the management team.
- **Market research**:
Conduct market research to identify trends, customer needs, and competitive landscape. Use the findings to inform marketing strategies and propose innovative ideas.
- **Stay updated on industry trends**:
Keep abreast of industry developments, emerging technologies, and marketing trends to continually enhance marketing strategies and ensure the organization remains at the forefront of marketing and communication practices.

**Qualifications**:

- Positive, upbeat, professional and responsible attitude. Independent and self-directed with a solid ability to work collaboratively with peers and leadership.
- Creative mindset and ability to think outside the box to develop innovative marketing and communication strategies.
- Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines.
- Strong written and verbal communication skills, with the ability to create compelling and persuasive content.
- Experience in stakeholder management, event coordination, marketing, communication, or related roles, preferably in a similar industry or organization.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Experience with public speaking and ability to use presentation decks in public forums.
- Bachelor's Degree in Business / BCom with concentration in marketing or other relevant degree.
- 2-3 years of relevant experience or in a related field.
- **Ability to travel is required.**:

- Bilingualism (English and French) will be an asset.

**Additional Information**

How to Apply

**Salary**: From $25.00 per hour

Schedule:

- 8 hour shift

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)

**Language**:

- English (required)
- French (preferred)

Work Location: In person

Application deadline: 2023-08-20

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