Marketing Coordinator

4 weeks ago


Edmonton, Canada TLA Developments Full time

_**Position Title**_

Marketing Coordinator
- **Reports to**_

Head of Design
- **General Purpose**_

The purpose of this job description is to define the role, responsibilities, education, experience, and competencies of the person fulfilling the role of Marketing Coordinator within the TLA Group of Holding Companies Inc. organization. This job description will also describe the positions reporting structure and the structure of the organization.
- **About TLA Group of Holding Companies Inc.**_

**TLA Group of Holding Companies Inc. is **_**a veteran-owned-and-operated property development company **_**that specializes in building new, multi-family, and single-family homes across Canada. **Leveraging our military experience, we bring precision and teamwork to our projects. TLA is built on effective leadership, clear communication, and efficient project execution.

We focus on collaborating with communities to customize developments that meet the neighborhood’s unique needs and strive to provide attainable housing for Canadians. We want all our new developments to have a lasting, positive impact on the communities in which they are built and provide owners with an exceptional home. Our expert team analyzes markets, determines the logical build, raises capital, and creates profitable investment opportunities for our stakeholders.

We pride ourselves on building strong working relationships with our suppliers, contractors, builders, investors, stakeholders, and government officials alike, allowing us to deliver quality builds on time, and on budget.
- **Position Purpose**_

The Marketing Coordinator is responsible for propelling TLA’s brand image and reputation through consistent messaging, strategy, and design. The Marketing Coordinator will help develop and implement internal and external communication strategies, manage social media platforms, create engaging graphics, and execute marketing campaigns. The Marketing Coordinator’s role is to ensure all messaging is unified, consistent and on brand to positively promote the corporate identity, values, mission, and vision.
- **Position Tasks and Responsibilities**:_
- Clearly communicate the mission, vision, core values, and story of TLA Developments with both internal and external stakeholders
- Conduct market research on consumer requirements, habits, and trends
- Develop creative marketing campaigns for all of TLA Group’s projects
- Develop Communications Plans and Social Media Strategy
- Develop and manage website content
- Provide reporting on all Social Media channels
- Develop partnerships with local media outlets, schedule advertising, and research new advertising opportunities
- Assist with graphic design
- Assist in the production of organizational videos for promotional purposes
- Assist with event planning and coordination
- Other duties as assigned
- **Qualifications, Experience & Skills**_
- 5+ years’ experience in Marketing, Communications, or Graphic Design Role or similar field
- Bachelor’s degree in Marketing, Communications, o r similar field
- Experience in managing and growing social media platforms (Facebook, Instagram, LinkedIn)
- Demonstrated ability to develop creative content for digital and other communication channels such as blogs, social media, print material and website content
- Experience working with social media management programs and analytical tools
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign), or other design tools
- Proficiency with Microsoft Office Suite
- Working knowledge of Search Engine Optimization (SEO) practices
- CRM experience is a plus
- Excellent writing skills
- Organizational and planning skills
- Information gathering and monitoring skills
- Excellent communication skills
- Strong time management skills
- Leadership skills
- Experience in real estate development marketing is considered an asset
- **Key Competencies**:_
- Self-Starter
- Attention to detail and accuracy
- Adaptability
- Ethical decision making
- Ability to earn trust and build solid relationships at all levels and within TLA team
- Understanding of TLA products and our competitive environment
- **Personal Traits**:_
- Demonstrate a willingness to seek and accept responsibility
- Trustworthiness
- Timeliness
- Accuracy
- Honesty
- Loyalty
- Team player
- Client focused
- Problem solver
- Demonstrate a commitment to the TLA corporate culture

**Job Types**: Full-time, Permanent

**Salary**: $48,000.00-$65,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 5 years (preferred)
- Graphic design: 5 years (preferred)
- Communications: 5 years (preferred)
- CRM software: 5 years (preferred)
- Social media management: 5 years (preferred)

Ability to Commute:

-


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