Digital Marketing Manager

3 weeks ago

Ottawa, Canada Rockport Networks Full time

Join the team that is revolutionizing data center networking

Rockport’s scale fabric technologies have disrupted the 30-year-old centralized switching model limiting innovation in High Performance Computing (HPC). Now we’re taking on static systems with composable infrastructure for demanding HPC and AI workloads. The Rockport team is passionate about solving complex problems for our customers and we’re proud of the products we build.

As the Digital Marketing Manager at Rockport you will be responsible for leading multi-channel B2B programs designed to increase brand awareness, develop customer advocacy and continue to position Rockport Networks as innovators in data center networking. We are looking for you to create and execute integrated marketing programs across a variety of media. This includes creative development, writing and packaging, social media management, SEO/SEM, and project management to support marketing and customer initiatives.

**What you will do**
- Work closely and collaboratively with our Marketing, Product, Sales, Partner and Field teams on program planning and execution
- Lead the planning, design, and the execution of digital marketing programs, including websites, organic and paid social, demand generation, virtual and in-person events, SEM and account-based marketing (ABM)
- Optimize content for digital platforms and implement a compelling visual identity that aligns with Rockport brand strategy and market positioning
- Leverage tools such as WordPress, Canva, Acrobat, Unbounce, HubSpot, and other content, lead capture and measurement tools to deliver high-impact programs
- Continually refine programs through data-driven analysis, effective project management, and collaboration with stakeholders
- Integrate the voice of the customer to define/refine marketing messages and tactics

**What you bring**
- 3+ years of digital marketing experience in B2B technology
- Experience owning projects and managing multiple deadlines from planning to execution
- Proven ability to be curious, creative, organized, and collaborative with cross-functional teams
- Strong content creation skills and passion for creating high-value customer experiences
- Adaptability to continuous experimentation for early-stage market development

**About Rockport**

Rockport has excelled at working remotely and supporting a hybrid model - in-person and remote work - that continues to foster strong teamwork, communication and execution excellence. While there is flexibility in working remote, some positions do require commuting distance to our Ottawa office.

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