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Digital Marketing
4 months ago
**Digital Marketing Specialist**
The Digital Marketing Specialist will be a strategic member of our team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels. We are a family owned restaurant serving Byward Market 20+ Years.
- Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend
- Advise and manage paid ads budgetary goals
- Measure the success of every paid media campaign based on the performance of account KPIs.
- Work with manager and designer to bring the most effective ads to market
- Ensure the precise and seamless execution of paid media strategies
- Drive clear revenue growth through paid media strategies and tactics
- Identify, negotiate and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectives
- Other duties as reasonably assigned
**Qualifications**
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and Google Ads
- Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
- Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses' success
- Critical thinker and problem-solver
- Strong analytical skills
- Highly creative yet process-driven and relies on data to make decisions
- Strong project management skills and experience working in a deadline driven work environment
**We are excited to hear from you**
**Job Types**: Casual, Seasonal, Freelance
Contract length: 3 months
**Salary**: From $15.50 per hour
**Benefits**:
- Discounted or free food
- Flexible schedule
Flexible Language Requirement:
- French not required
Schedule:
- On call
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Ottawa, ON K1N 7E8: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- In today's digital climate, please rank in order of importance the digital channels that will lead to optimal results for a restaurant located Byward Market, Ottawa.
Please provide a brief explanation why you chose this order.
Thanks
**Education**:
- Secondary School (preferred)
Work Location: Hybrid remote in Ottawa, ON K1N 7E8
Application deadline: 2023-06-26
Expected start date: 2023-06-19
