E-commerce Specialist

6 months ago

Etobicoke, Canada I-D Foods Corporation des Aliments I-D Full time

**1. Job objectives**

**2. Primary functions**
- Effectively integrate cross-functionality with sales, marketing, supply chain and procurement, in the development and execution of I-D Foods online platform.
- Lead the strategy, management, and execution for paid search, paid social and display channels to drive new and repeat customer growth.
- Own web experience & merchandising including usability, navigation, and menus to enhance the consumer experience.
- Analyze, optimize, and implement strategies for maximum performance (traffic and conversion).
- Ensure pricing and promotional strategies do not conflict with bricks and mortar retailers.
- Analyze web store analytics for insights for opportunities to improve I-D Foods performance and to share with other marketing teams to improve consumer engagement.
- Manage web security, privacy, accessibility, payments.
- Manage the I-D Foods product catalogue.
- Optimize brand presence on established retailer online platforms such as Walmart, Loblaws, and Sobeys.

**3. Experience, competencies and aptitudes**
- Bilingual preferred (French and English, speaking and writing).
- Bachelor's degree in marketing (preferred).
- 3 years or more managing websites and driving the strategy and KPI's for the CPG industry.
- Proficient knowledge in Google AdWords, Google Analytics, Facebook Ads, Google Tag Manager, Well.ca.
- Experience in using data analytics software such as Google Analytics.
- Experience with Amazon process (seller & vendor central).
- Strong business acumen. ROI analyses, understanding margins, P&Ls, financial impact of opportunities.
- Strong understanding of website development processes and project management.
- Exceptional interpersonal and communication skills; ability to navigate a cross-functional environment.

*****

**1. Objectifs du poste**

**2. Principales fonctions**
- Intégrer efficacement la fonctionnalité croisée avec les ventes, le marketing, la chaîne d'approvisionnement et l'approvisionnement, dans le développement et l'exécution de la plate-forme en ligne I-D Foods.
- Diriger la stratégie, la gestion et l'exécution de la recherche payante, des réseaux sociaux payants et des canaux d'affichage pour stimuler la croissance des clients nouveaux et répétés.
- Propre expérience Web et merchandising, y compris la convivialité, la navigation et les menus pour améliorer l'expérience client.
- Analyser, optimiser et mettre en œuvre des stratégies pour des performances maximales (trafic et conversion).
- Assurez-vous que les stratégies de tarification et de promotion n'entrent pas en conflit avec les détaillants traditionnels.
- Analysez les analyses des boutiques en ligne pour obtenir des informations sur les opportunités d'améliorer les performances d'I-D Foods et à partager avec d'autres équipes marketing pour améliorer l'engagement des consommateurs.
- Gérer la sécurité Web, la confidentialité, l'accessibilité, les paiements.
- Gérez le catalogue de produits I-D Foods.
- Optimisez la présence de la marque sur les plateformes en ligne établies des détaillants comme Walmart, Loblaws et Sobeys.

**3. Expérience, compétences et aptitudes**
- Bilingue de préférence (français et anglais, expression orale et écrite).
- Baccalauréat en marketing (de préférence).
- 3 ans ou plus de gestion de sites Web et de conduite de la stratégie et des KPI pour l'industrie CPG.
- Connaissances compétentes dans Google AdWords, Google Analytics, Facebook Ads, Google Tag Manager, Well.ca.
- Expérience de l'utilisation de logiciels d'analyse de données tels que Google Analytics.
- Expérience avec le processus Amazon (seller & vendor central).
- Fort sens des affaires. Analyse du retour sur investissement, compréhension des marges, P &Ls, impact financier des opportunités.
- Solide compréhension des processus de développement de sites Web et de la gestion de projet.
- Compétences interpersonnelles et de communication exceptionnelles ; capacité de naviguer dans un environnement interfonctionnel.

**Job Types**: Permanent, Full-time

**Benefits**:

- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Work Location: Hybrid remote in Etobicoke, ON M9W 5T9

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