Director, Brand
5 months ago
**Travel Edge** is the largest luxury-focused travel agency in North America with over 750 advisors, planners and travel experts specializing in Leisure, Corporate & Events travel. At Travel Edge we believe in the power of travel, our people, the technology they use, and giving back to the communities in which we operate. Our luxury advisors are at the core of everything we do and specialize in air, hotel, cruise, tours, and VIP travel, where our Corporate Travel Consultants are the experts in providing tailored, full-service travel management solutions to our business clients.
**Key Responsibilities**
- Oversee all brand communications and how it presents across all communications.
- Working in partnership with the creative team, develop creative briefs and guide creative to meet objectives for all advertising and public-facing communications, including digital, social and video assets.
- Implement marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives.
- Prepare marketing activity reports and metrics for measuring program success.
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
- Support the Advisor Sales team with plans for any and all marketing collateral, support materials and presentations.
- With a particular focus on digital, develop fulsome strategy to efficiently retain and engage our respective audiences: Travel Agents, Prospective Clients, Repeat Clients etc.
- Work closely with the CRM Manager and oversees all elements of database management including cleanliness and the input of clients into the database including actionable segmentation and personalization indicators.
- Identify and implement marketing and remarketing campaigns against each segment of the database.
- Tests, learns and enhances holistic marketing campaigns to drive business results.
**Qualifications**
- 7+ years' experience as Marketing, Brand or Advertising Management
- Requires experience designing and executing marketing strategies, communications campaigns and programs delivering highly customized, targeted consumer offers.
- Experience with web analytics, online insights, segmentation and behavioral trends.
- Intimate understanding of traditional, digital and emerging marketing channels
- Experience developing business plans for new initiatives including business case / rationale development and launch marketing plans.
- Proven knowledge of Google Analytics & campaign tracking and attribution methods and tools.
- Strong analytical skills - able to glean opportunity from data.
- Previous experience with ESP provider Hubspot is an asset
- Strong analytical and project management skills to forecast and identify trends and challenges.
- Ability to collaborate and connect effectively with multiple departments, partners and customers.
- Superior communication, writing and editing skills and ability to demonstrate versatility in writing formats, including online.
- An experienced communicator to senior level execs; you can confidently and eloquently instill the business value of your marketing strategies.
- Budget-management skills and proficiency
- Ability to think both strategically and tactically.
- Ability to work autonomously in an agile, fast paced, entrepreneurial environment with a track record of taking ownership and driving results.
- Must be highly organized and able to prioritize tasks in a fast-paced environment.
- Exceptional attention to detail
- Strong organizational skills with the ability to set priorities based on alignment with business goals and strategic direction, define timelines and deliver to commitments
- Some travel may be required
**Cultural Fit**
- Thrives working in a technology and KPI driven organization.
- Able to thrive in an entrepreneurial environment.
- Passionate about travel and all that surrounds it.
- Highly functional in a fast paced, constantly changing workplace - building plans through iterations from learning on what's working and not working.
- Ability to build trust and work through conflict both upwards and downward.
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