Marketing Manager

2 weeks ago

Montréal, Canada National Film Board of Canada Full time

Posted: May 25, 2023 Closing date of the competition: Jun 09, 2023

**Location**: Montreal (Balmoral)
**Flexibility Profile**: Hybrid
**Salary Range**: 9 - $73,777 to $93,407
**Position Status**: Temporary - Full-time, 12 months
**Position Number**: 00134550
**Division**: Programming - Creation, Distribution and Marketing
**Department**: Marketing - Festivals & Social Media
**Union Category**: PIPSC

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. If you’d like to be a part of this team—and part of the NFB’s incredible legacy—we’d love to hear from you.

**SUMMARY OF DUTIES**:
The Marketing Manager is responsible for implementing strategies that will help us spotlight our productions. Advises and supports the in-house production and creative teams as they navigate their various marketing and distribution challenges. Sets marketing objectives that support the department’s overall strategy, and designs and implements a roll-out plan for each assigned project in line with the project’s needs and positioning, as defined during the Programming, Creation, Distribution and Marketing (PCDM) process. Manages development of the project’s image and production of promotional material. Designs advertising campaigns and oversees production of the various tactics identified. Analyzes campaign performance, compiles results and reports on marketing activities.

**MAJOR RESPONSIBILITIES**:

- As project manager, manages the PCDM process, writes reports and preliminary marketing plans, and creates work schedules for each assigned project.
- Supports and leads key meetings with stakeholders and project teams.
- Develops marketing strategies and activities to publicize and promote projects in consultation with producers and filmmakers, as well as colleagues in distribution, social media marketing, communications, etc.
- Responsible for preparing a marketing deployment plan and ensuring it’s executed in collaboration with colleagues; builds and promotes the most effective strategy, and if necessary, adapts and improves it.
- Supports distribution efforts (pre-sales or sales to Canadian and international broadcasters or platforms) by planning launch opportunities that will maximize the impact and development of targeted audiences.
- Reviews pre-sales and distribution agreements and, where necessary, advises producers on changes to be made and clauses to be amended or deleted in order to maximize our marketing and distribution opportunities.
- Communicates the positioning of projects and directs the relevant teams (language services, media relations, social media), to ensure promotional activities are consistent.
- Organizes various launch activities (premiere, preview, release in niche theatres), participation in film events and other public screenings.
- Monitors all expenses involved in the execution of the marketing plan and ensures budgetary control over marketing activities.
- Supervises the deployment of advertising campaigns in traditional and digital environments, on search engines and social media.
- Collects data on project distribution activities (performance indicators) and shares the results with stakeholders.
- Identifies projects that require an extensive press review and ensures that it’s carried out.
- Upon request, prepares the marketing and distribution results of specific projects and shares the results with stakeholders using the available tools.

**REQUIRED QUALIFICATIONS**:

- Undergraduate university degree in an appropriate field, such as Marketing or Communications;
- Five (5) years of related experience, or an equivalent combination of education and experience;
- Solid experience and knowledge in marketing cultural products;
- Ability to fluently communicate orally and in writing in both official languages (French and English);
- Ability to evaluate written and graphic components of promotional materials, manage budgets, prioritize workload and work within a team, as well as to lead teams and projects;
- Good knowledge of the films produced by the NFB’s English and French programs and various film and video distribution environments and user groups is an asset;
- Knowledge of different online advertising tools, content creation and management, social media platforms and their use as part of promotional strategies.

**PERSONAL QUALITIES**:

- Interest in emerging trends and good practices in marketing;
- Judgment, initiative, leadership, analytical abilities, excellent interpersonal and communication skills and the ability to negotiate and work as part of a team;
- Ability to plan and

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