Product Marketing Manager

2 weeks ago

Montréal, Canada GHGSat Full time

Product Marketing Manager - Job Description

GHGSat offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. We use our own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.

GHGSat’s capability is unique: we provide high-resolution, local measurements of atmospheric methane and carbon dioxide concentration from space. This further enables to detect greenhouse gas emitters and to visualize and quantify their emissions.

We are looking for a Product Marketing Manager to join our Product Team to lead our product marketing activities. In this role, your focus will be on educating and shaping the market about GHGSat products and related value propositions as well as understanding market dynamics and the competitive landscape to build creative campaigns, media, and material to promote GHGSat as the thought leader and de facto standard in the emission monitoring market. You will be responsible for strengthening our brand and boosting broad market recognition and adoption of our products.

**Responsibilities**:

- Work closely and collaborate with product, sales, and marketing teams to develop product messaging and value propositions
- Develop and manage product marketing strategies, materials/collateral, and media to support campaigns focused on highlighting the benefits of GHGSat and our products, including; sales documentation, videos, website, landing pages, ads, blogs/social media, brochures, fact sheets, etc.
- Continuous assessment of campaign and strategy return on investment (ROI) to proactively test, redefine, and align on product features, releases, launches, and go-to-market (GTM) initiatives
- Conduct market analysis to gain insights and understanding of the competitive landscape, GHGSat branding, and customer trends to establish product differentiators and positioning
- Translate product technical details into user benefits and segmentation to create user and buyer personas
- With the product team, educate internal and external stakeholders about our brand and product roadmap; features and benefits, including training on how to offer, position, present, and demonstrate our products

Qualifications:

- Bachelor's degree in marketing, MBA, or equivalent
- 5+ years of product marketing, product management, or digital marketing experience, preferably in a related industry
- Excellent written and verbal communication skills with a proven ability to articulate product value propositions to a diverse set of audiences in different markets/industries with various levels of understanding to highlight how GHGSat products can solve their problems by using well thought-out, creative, and innovative media, collateral, presentations, and other approaches
- Strong qualitative and quantitative skills to support detailed market analysis and research to assess product market fit, develop materials, collaterals, and campaigns and evaluate the ROI, and an ability to develop, organize, and maintain process documentation
- Ability to create, update, and maintain training documents
- Must be able to obtain Canadian government security clearance

Product Marketing Manager - Description du poste

GHGSat offre des services de détection, de mesure et de surveillance des gaz à effet de serre à des clients industriels et gouvernementaux du monde entier. Nous utilisons nos propres satellites et capteurs d’aéronefs, combinés à des données tierces, pour aider les émetteurs industriels à mieux comprendre, contrôler et réduire leurs émissions.

La capacité de GHGSat est unique : nous fournissons des mesures locales à haute résolution de la concentration de méthane et de dioxyde de carbone dans l’atmosphère depuis l’espace. Cela permet en outre de détecter les émetteurs de gaz à effet de serre et de visualiser et quantifier leurs émissions.

Nous sommes à la recherche d’un(e) responsable du marketing produit pour rejoindre notre équipe produit afin de diriger nos activités de marketing produit. Dans ce rôle, vous vous concentrerez sur l’éducation et le façonnement du marché sur les produits GHGSat et les propositions de valeur connexes, ainsi que sur la compréhension de la dynamique du marché et du paysage concurrentiel afin de créer des campagnes, des médias et du matériel créatifs pour promouvoir GHGSat en tant que leader d’opinion et norme de facto sur le marché de la surveillance des émissions. Vous serez responsable du renforcement de notre marque et de la promotion de la reconnaissance et de l’adoption de nos produits sur le marché.

Responsabilités:

- Travailler en étroite collaboration avec les équipes produit, de vente et de marketing pour développer des messages et des propositions de valeur sur les produits.
- Élaborer et gérer des stratégies de marketing de produits, du matériel, du matériel et d

  • Product Marketing Manager

    3 days ago

    Montréal, Canada Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by** Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! The Product Marketing team at Lightspeed is seeking a results-oriented Product Marketing Manager to develop, coordinate, and execute product launches and go-to-market programs for the Financial Services...

  • Product Marketing Manager, Hospitality

    4 days ago

    Montréal, Canada Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by** The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in North America. Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will:...

  • Product Marketing Manager

    Found in: Jooble CA O C2 - 2 weeks ago

    Montréal, QC, Canada Vention Inc Full time

    Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents. As one of Canada’s Most Admired Cultures and Great Place to Work , we are a performance driven culture that cares deeply about happiness. We like ambitious goals, facts & data, and constructive debates. But at the same...

  • Product Marketing Manager

    Found in: Jooble CA O C2 - 4 days ago

    Montréal, QC, Canada Vention Full time

    Company Description Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser. Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and...

  • Marketing/Product Management Specialist

    Found in: Jooble CA O C2 - 1 week ago

    Montréal, QC, Canada GRAITEC GmbH Full time

    Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects. ü Software Editor of a suite of products complementary to Autodesk solutions for the construction industry ü...

  • Gestionnaire de projets marketing

    Found in: Jooble CA O C2 - 4 days ago

    Montréal, QC, Canada VIBRANT Marketing Full time

    VIBRANT est une agence de marketing commercial de premier plan en Amérique du Nord qui favorise la réussite de ses partenaires en leur proposant des expériences engageantes et des stratégies efficaces. En tant que Gestionnaire de projets marketing pour notre équipe d’expériences immersives, vous jouerez un rôle de premier plan dans la réalisation...

  • Marketing Copywriter

    1 day ago

    Montréal, Canada Midnight Marketing Full time

    **Midnight Marketing** is an energy industry focused digital marketing agency specializing in Marketing, Branding and Websites. Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change....

  • Product Marketing Manager

    2 days ago

    Montréal, Canada SITA Switzerland Sarl Full time

    Aperçu: **_ BIENVENUE CHEZ SITA_** SITA est le principal spécialiste des communications et des technologies de l'information dans le domaine du transport aérien. Nous ne nous contentons pas de connecter l'industrie mondiale de l'aviation, nous appliquons des décennies d'expérience et d'expertise à presque tous les processus fondamentaux du transport...

  • Responsable Marketing Produit

    1 day ago

    Montréal, Canada Genetec Full time

    **La dynamique de votre équipe**: L'équipe Clearance de Genetec est au cœur d'une révolution dans la gestion des preuves numériques. Nous sommes un groupe passionné et soudé qui développe et fait croître l'un des produits à la croissance la plus rapide de Genetec. Fondamentalement, notre objectif est de fournir un moyen sûr, sécurisé et fiable...

  • Product Marketing Manager

    Found in: Jooble CA O C2 - 2 weeks ago

    Montréal, QC, Canada EightSix Network Inc Full time

    Located in Woodbridge, Ontario and offices in Montreal, Quebec, we are a leading beauty care and small kitchen appliances company with brands such as Conair, Cuisinart, and BaBylissPRO and we service the retail and professional markets in Canada.The Position:We have an opportunity for a Product Manager based at our Montreal office within our Professional...

  • Product Marketing Manager

    Found in: Jooble CA O C2 - 2 weeks ago

    Montréal, QC, Canada Conair Consumer Products ULC Full time

    Located in Woodbridge, Ontario and offices in Montreal, Quebec, we are a leading beauty care and small kitchen appliances company with brands such as Conair, Cuisinart, and BaBylissPRO and we service the retail and professional markets in Canada. We have an opportunity for a Product Manager based at our Montreal office within our Professional division...

  • Product Manager

    1 week ago

    Montréal, Canada GSOFT Full time

    Company Description We’re GSoft, home to a family of software products that lay the groundwork for a better employee experience. Our goal is to make work simpler, kinder, and faster. Specifically, we help companies get the most out of Microsoft 365 with ShareGate. We help managers grow their teams with Officevibe. And we ensure every onboarding is a...

  • Marketing Internship

    1 day ago

    Montréal, Canada Connect 4 Marketing Ltd. Full time

    Job Title**:Marketing Intern / Coordinator (STUDENT - PAID)** **Need to be a Canadian citizen.** Connect 4 Marketing is a young marketing agency, offering marketing services to the Mining Industry, non-profits and e-commerce industry. From short-form content to in-depth Google Ads campaigns, we’re a full-service marketing agency, with 80% of our clients...

  • Product Manager

    1 week ago

    Montréal, Canada Sun Life Full time

    Vous êtes unique, comme le sont votre parcours, votre expérience et votre façon de voir les choses. Ici, on vous encourage et on vous motive à donner le meilleur de vous-même, et on vous donne les moyens de le faire. Vous travaillerez avec des collègues dynamiques - experts dans leur domaine - qui sont impatients de partager leurs connaissances avec...

  • Digital Marketing Strategist

    1 week ago

    Montréal, Canada SCUBE Marketing Full time

    Join our ad operations team on mission to drive sustainable growth as a Digital Marketing Strategist (aka Growth Strategist/Account Manager/Digital Project Manager) who would help drive advertising strategy, be the main point of contact and report the success of the team. You will focus on Paid Search, Shopping and Paid Social advertising channels for...

  • Performance Marketing Specialist

    1 week ago

    Montréal, Canada SCUBE Marketing Full time

    Join our team on mission to drive sustainable growth as Performance Marketing Specialist (aka Campaign Manager, Media Buyer, PPC Specialist) who will be responsible for Paid Search, Shopping and Paid Social advertising strategy development and implementation for Ecommerce companies. **Please note: the applicants need to live in Canada. This job is available...

  • Chargé(E) de Production Marketing Marketing

    1 week ago

    Montréal, Canada Broccolini Construction Inc. Full time

    Broccolini est une entreprise familiale et un fournisseur unique de services en construction, en développement et en immobilier. Notre entreprise dessert, au Canada, les marchés industriels, commerciaux et résidentiels. Broccolini est reconnu pour la qualité de son travail, ses technologies innovatrices, sa franche collaboration et ses normes de qualité...

  • INTERNSHIP - Product Marketing Manager (Fluent French)

    Found in: Jooble CA O C2 - 2 weeks ago

    Montréal, QC, Canada Premier Tech Full time

    Are you fueled by innovation and driven to create impactful marketing strategies? Do you have a knack for rallying professionals and experts to amplify the market's response to your message? If leading the charge on product development from concept to launch excites you, then your next adventure awaits! At PremierTech Systems and Automation, we enhance our...

  • Product Manager

    3 days ago

    Montréal, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Production Manager

    7 days ago

    Montréal, Canada Indicia Worldwide Full time

    **Who are we?** **Nice to meet you, we’re Indicia Worldwide. **We are a global data and technology led marketing agency who work with some of the world’s biggest brands. We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance...