Marketing & CRM Specialist (Contract)

2 weeks ago


Edmonton, Canada AMR Interior Design Full time

Responsibilities_

**Develop and Execute Marketing Strategy**
- Design and implement a comprehensive marketing strategy to drive online sales of our custom furniture line
- Identify target markets, customer segments, and key channels for effective promotion
- Conduct market research to gain insights into customer preferences and behavior
- Collaborate with cross-functional teams to ensure alignment with overall business goals

**Create and Optimize Online Marketing Campaigns**
- Develop compelling and engaging marketing campaigns to attract and retain customers
- Monitor campaign performance, analyze data, and make data-driven adjustments to optimize campaign effectiveness

**Build and Maintain CRM Protocol**
- Establish a robust Customer Relationship Management (CRM) protocol to manage customer interactions, improve customer satisfaction, and increase customer retention
- Implement CRM software and tools to streamline customer data management and facilitate personalized communication
- Develop customer segmentation strategies to tailor marketing efforts and provide relevant product recommendations

**Content Creation and Branding**
- Generate compelling and high-quality content, including product descriptions, blog articles, videos, and social media posts, to promote our custom furniture line
- Ensure consistent branding and messaging across all marketing channels
- Collaborate with graphic designers and content creators to develop visually appealing and engaging marketing materials

**Analyze Market Trends and Competitor Activities**
- Stay updated on industry trends, consumer behavior, and competitor activities to identify new opportunities and adjust marketing strategies accordingly
- Conduct regular competitive analysis to identify strengths, weaknesses, and differentiation points
- Provide insights and recommendations to the management team based on market research and analysis

**Requirements**:

- A recent graduate or working towards a Bachelor's degree in Marketing, Business Administration, or a related field. Relevant certifications are a plus
- Proven experience in developing and executing successful marketing strategies for e-commerce platforms
- Experience in building and managing CRM protocols and utilizing CRM software
- Excellent communication skills, both written and verbal
- Creative thinking and ability to generate innovative marketing ideas
- Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions
- Strong project management skills and ability to prioritize and meet deadlines
- Attention to detail and commitment to delivering high-quality work

**Job Type**: Fixed term contract
Contract length: 3 months

**Salary**: $25.00 per hour

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Edmonton, AB T5T 4G2

Application deadline: 2023-07-28



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