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Senior Manager Digital Advertising

4 months ago

Vaughan, Canada MAV Beauty Brands Full time

MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure and The Mane Choice is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility.

Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.


Key Responsibilities:


  • Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc.
  • Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI
  • Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
  • Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
  • Reporting: Work closely with Business Analytics and Sales to develop and refine attribution models and recurring reports and dashboards.
  • Stakeholder Communication: Communicate program results to cross-functional stakeholders.
  • Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
  • Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.


Key Qualifications:


  • 6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel
  • Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms.
  • Knowledge of how first-party data, conversion tracking, and attribution models work together.
  • Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
  • Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
  • Strong attention to detail.
  • Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.


What We Offer:


• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A dynamic, fast paced, and collaborative work environment.


Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.