Senior Manager Digital Advertising

2 months ago

Vaughan, Canada MAV Beauty Brands Full time

MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure and The Mane Choice is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility.

Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.


Key Responsibilities:


  • Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc.
  • Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI
  • Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
  • Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
  • Reporting: Work closely with Business Analytics and Sales to develop and refine attribution models and recurring reports and dashboards.
  • Stakeholder Communication: Communicate program results to cross-functional stakeholders.
  • Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
  • Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.


Key Qualifications:


  • 6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel
  • Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms.
  • Knowledge of how first-party data, conversion tracking, and attribution models work together.
  • Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
  • Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
  • Strong attention to detail.
  • Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.


What We Offer:


• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A dynamic, fast paced, and collaborative work environment.


Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

  • Senior Manager Digital Advertising

    4 months ago

    Vaughan, Canada MAV Beauty Brands Full time

    MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure and The Mane Choice is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel...

  • Senior Manager Digital Advertising

    2 months ago

    Vaughan, Canada MAV Beauty Brands Full time

    MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure and The Mane Choice is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel...

  • Senior Manager Digital Advertising

    4 months ago

    Vaughan, Ontario, York region, Canada MAV Beauty Brands Full time

    MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure and The Mane Choice is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel...

  • Digital Advertising Specialist

    5 months ago

    Vaughan, Canada Social Know How Full time

    **Who We Are! **SOCIAL KNOW HOW® is a leading Social Media Marketing & Digital Advertising Agency that specializes in Facebook, Instagram, LinkedIn & Google Advertising that helps companies increase online exposure, generate leads and stay digitally connected. **Your Opportunity!** As a Digital Advertising Specialist, you will be responsible for executing...

  • Senior Advertising Manager

    4 weeks ago

    Vaughan, Ontario, Canada Flagma Inc. Full time

    Job Title: Senior Advertising ManagerJob Summary: We are seeking a highly skilled Senior Advertising Manager to join our team at Flagma Inc. The ideal candidate will have a strong background in advertising and marketing, with a proven track record of developing and executing successful campaigns.Key Responsibilities:Analyze market research data to inform...

  • Asset Management Executive

    3 weeks ago

    Vaughan, Ontario, Canada AXIATA DIGITAL ADVERTISING SDN BHD Full time

    Job SummaryWe are seeking a highly skilled Asset Management Executive to join our team at AXIATA DIGITAL ADVERTISING SDN BHD. As a key member of our retail operations team, you will play a critical role in driving sales, coaching and motivating associates, and ensuring customer satisfaction.Key ResponsibilitiesProvide Legendary Customer ExperiencesExecute...

  • Digital Advertising

    5 months ago

    Vaughan, Canada Social Know How Full time

    **Who We Are! **SOCIAL KNOW HOW® is a leading Social Media Marketing & Digital Advertising Agency that specializes in Facebook, Instagram, LinkedIn & Google Advertising that helps companies increase online exposure, generate leads and stay digitally connected. **Your Opportunity!** As a Digital Advertising & Web Specialist, you will be responsible for...

  • Digital Advertising Lead

    2 weeks ago

    Vaughan, Ontario, Canada MAV Beauty Brands Full time

    About MAV Beauty BrandsWe are a leading holding company for renowned beauty brands, including Marc Anthony True Professional, Cake Beauty, Renpure, and The Mane Choice. Our mission is to deliver exceptional digital advertising solutions that drive growth and enhance our brand presence.Job DescriptionWe are seeking an experienced Digital Advertising Lead to...

  • Digital Advertising Strategy Lead

    2 weeks ago

    Vaughan, Ontario, Canada MAV Beauty Brands Full time

    At MAV Beauty Brands, we are seeking an accomplished Digital Advertising Strategy Lead to spearhead our digital advertising initiatives. This pivotal role demands a seasoned professional with a proven track record in performance marketing.About the RoleWe are offering a competitive salary of $120,000 per annum, commensurate with experience, as well as a...

  • Asset Management Lead

    1 month ago

    Vaughan, Ontario, Canada AXIATA DIGITAL ADVERTISING SDN BHD Full time

    Job Title: Asset Management Lead - Sales Performance DriverJob Summary:We are seeking a highly motivated and experienced Asset Management Lead - Sales Performance Driver to join our team at AXIATA DIGITAL ADVERTISING SDN BHD. As a key member of our sales team, you will be responsible for driving sales performance and leading a team of sales associates to...

  • Senior Advertising Professional

    2 weeks ago

    Vaughan, Ontario, Canada Highlight Motor Freight Inc. Full time

    Job Title: Senior Advertising ProfessionalAbout the RoleWe are seeking a highly skilled Senior Advertising Professional to join our team at Highlight Motor Freight Inc. As a key member of our marketing department, you will be responsible for developing and executing advertising strategies that drive business growth.The ideal candidate will have 1-2 years of...

  • Digital Marketing Manager

    6 months ago

    Vaughan, Canada COOLAID Studios Ltd Full time

    **_Who We Are:_** COOLAID is a full-service real estate focused marketing agency located in Vaughan, that helps builders & developers create family communities, big and tall, far and wide. Our values are not just words on a page. We live them every day. It is who we are, what we are passionate about and the interconnections we make with one another each...

  • Advertising and Data Executive

    2 weeks ago

    Vaughan, Canada Freedom Electrical Services Corp. Full time

    Welcome to Freedom Electrical Services, a leader in providing top-notch event services, including temporary power distribution, outdoor event management, event equipment rentals, and commercial and residential event solutions. We are in search of an Advertising Manager to join our team and elevate our brand presence in the dynamic events...

  • Advertising Professional

    2 weeks ago

    Vaughan, Ontario, Canada Freedom Electrical Services Full time

    Job DescriptionWe are seeking a highly skilled Advertising Professional to join our team at Freedom Electrical Services. As a key member of our marketing department, you will be responsible for developing and implementing effective advertising campaigns that drive business growth.About the RoleThis is a full-time position offering a competitive salary of...

  • Senior Manager, Digital Marketing, Brand

    2 weeks ago

    Vaughan, Canada TechBlocks India Full time

    h3>Senior Manager - Digital Marketing & Channel Partnerships TechBlocks is a leading global digital product development firm. We unify strategy, design and technology with continuous growth-centric digital product engineering solutions for F500 companies and global brands including Bell Telecom, Bausch Health (Previously Valeant Pharma), Honda Motors, AES...

  • Senior Advertising Strategist

    2 weeks ago

    Vaughan, Ontario, Canada Highlight Motor Freight Inc. Full time

    We are seeking a highly skilled Senior Advertising Strategist to join our team at Highlight Motor Freight Inc.About the RoleThis is a permanent, full-time position with an estimated salary of $55,000-$65,000 per year based on experience. The successful candidate will work 30 hours per week and enjoy free parking available as part of our benefits package.The...

  • Advertising Campaign Manager

    2 weeks ago

    Vaughan, Ontario, Canada Freedom Electrical Services Full time

    At Freedom Electrical Services, we're seeking an Advertising Manager to develop and implement advertising campaigns that promote the sales of our products and services. As a key member of our team, you'll be responsible for creating promotional materials, managing contracts, and planning and directing the activities of our advertising team. Your expertise in...

  • Digital Marketing Manager

    2 weeks ago

    Vaughan, Ontario, Canada Lombardi Media Corporation Full time

    The Lombardi Media Corporation seeks a skilled Digital Marketing Manager to oversee the execution of various advertising campaigns on a daily basis. Key responsibilities include tracking response and scheduling future campaigns, researching and identifying new copywriters to create innovative ads for financial publications, and reviewing responses while...

  • Digital Marketing Manager

    1 month ago

    Vaughan, Canada Sporting Life Full time

    What You'll Do;  As the Digital Marketing Manager at Sporting Life Group (SLG), you will develop, deliver, and execute digital marketing strategies for SLG and our banners, Golf Town, Sporting Life, and Team Town Sports. Our retail banners are iconically Canadian and committed to providing the best possible experience for customers and their...

  • Digital Marketing Strategist

    4 weeks ago

    Vaughan, Ontario, Canada ASSMBLY INC Full time

    At ASSMBLY INC, we are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will have a strong background in digital marketing and be able to develop and implement effective marketing strategies to drive business growth.The successful candidate will have experience in preparing written material, supervising staff, and...