Sales Manager

2 weeks ago

St John's, Canada Alf Enterprises Ltd. (S'Pairs Optical) Full time

**Position Duties**:

- Plan, direct and evaluate the operations of S’Pairs Optical wholesale and retail sales.
- Create an online platform to sell optical products to opticians and optometrists.
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales.
- Develop and implement marketing strategies to attract new customers and retain existing ones.
- Determine merchandise and services to be sold, and implement price and credit policies.
- Source and negotiate with vendors when necessary to procure merchandise for resale.
- Monitor and order eyewear, contact lenses, and other optical products.
- Ensure proper stock levels and manage supplier relationships.
- Hire, train, and supervise staff, including optometrists, opticians, receptionists, and technicians.
- Manage staff and assign duties.
- Oversee the use and maintenance of optometric equipment and software systems.
- Plan budgets, authorize expenditures, and monitor revenues.
- Oversee billing procedures, insurance claims, and financial transactions, as well as managing patient accounts.
- Evaluate and improve customer service and respond to customer requests and issues.
- Address staffing requirements, including the hiring, development and retention of staff.
- Participate in local community events or initiatives to promote the optometry practice.
- Stay up-to-date with industry trends, regulations, and advancements in optometry.
- Address operational challenges and find efficient solutions to improve practice performance.
- Provide regular reports to the practice owner or higher management on key performance metrics and goals.
- Collaborate with optometrists and other staff to ensure a cohesive and efficient practice.
- Ensure the practice adheres to all relevant legal and regulatory requirements.
- Maintain a clean and safe environment in compliance with health and safety regulations.
- Manage patient records, electronic health records (EHR), and other documentation in accordance with privacy laws.

**Skills Requirements**:

- Education background in a related field.
- Minimum 8 to 10 years experience in optical industry sales & wholesale markets or in optical fashion retail/other product sales in optical industry.
- Valid Driver’s License.
- Advanced written and verbal communication in English.
- Good working knowledge of industry dynamics and trends required combined with strong knowledge in optical frames & ophthalmic lens industry.
- Able to quickly build confidence and relationships with customers.
- Independent, creative and innovative thinker who thrives on selling in a consultative selling environment.
- Strong presenter who has the ability to express ideas that build commitment and trust.
- Practice Development experience.
- Strong knowledge in diagnostic tests.
- Advanced optic skills.
- Task oriented with a strong focus on details and results.
- Customer satisfaction oriented, and a collaborative team player.
- Computer literacy in MSOffice and experience with a computerized sales administration system.
- Strong sense of business acumen with proven analytical ability, organizational and negotiating skills.

**Job Types**: Full-time, Permanent

**Salary**: From $26.00 per hour

Supplemental pay types:

- Commission pay

Work Location: In person

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