Marketing Automation Manager
1 week ago
Veem's mission is to make payments and everything related to payments easier for small businesses. We were founded by a world-class team with decades of experience in international payments, and we are backed by some of the top investors in Silicon Valley, San Francisco, and Asia.
**Responsibilities**:
- Take ownership of Veem's prospect database (HubSpot), lead database cleanup initiatives, establish and manage targeting and list segmentation strategies
- Plan and execute pre acquisition prospecting campaigns, post acquisition nurture campaigns and churn reduction campaigns
- Tracking and reviewing all campaign metrics on a daily, weekly, monthly and ad hoc basis to identify opportunities for optimization, and help build dashboards and presentations for senior leadership
- Create a lead scoring model and design targeted nurture campaigns to educate, engage and convert prospects across the funnel
- Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.)
- Oversee technical integrations with CRM and lead generation platforms like Salesforce, ZoomInfo, etc. Setup automated campaigns based on intent signals acquired through ZoomInfo
- Analyze and report on campaign and business metrics to optimize performance and achieve engagement, conversion, revenue and growth targets
**Requirements**:
- Experience in database management, cleanup and list segmentation
- Good understanding of acquisition, engagement and retention campaigns
- Experience with Pardot or other marketing automation tools like Marketo, Salesforce Marketing Cloud, etc.
- Excellent written communication and copywriting skills
- Payments, Fintech experienced would be a plus
**Why Veem?**
- Competitive Salary
- Comprehensive Benefits Package (Health, Dental, Medical, Vision) from Day 1
- Group RRSP Plan (after 3 months)
- 3 Weeks Vacation
- Learning & Development Allowance
- Home Office Allowance
- Weekly Lunches
- Volunteer Time Off
- Discounted Gym Membership
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