Manager, Commercial Marketing

3 days ago

Ottawa, Canada Distributel Full time

Since 1988, Distributel connects Canadians to the people, passion, and priorities that matter. By constantly challenging ourselves to simplify, add utility, and humanize the ways people do business with us, we will create a valuable experience for our customers in every way.

Join an award-winning organization in its mission to provide a true alternative to Canadian consumers

**LOCATIONS**:

- Ottawa, Ontario

**ABOUT THE OPPORTUNITY**:
**KEY RESPONSIBILITIES**:

- Lead and manage a Commercial Marketing Coordinator direct report.
- Create effective and distinct lead nurturing channels for small, mid-market and Enterprise market segments.
- Create a compelling B2B content strategy that aligns with a technology solution selling approach to drive inbound traffic supporting a sales funnel driven strategy.
- Manage an integrated social media strategy leveraging blog and video content to enhance brand loyalty and reputation.
- Sales Enablement responsibilities, related to customer acquisition and retention including collateral development, strategic trade/industry participation, go-to-market strategies, case studies/success stories, eBooks, lead generation activities, RFP support, channel sales opportunities, and client retention programs for both the Inside sales team and commercial account managers.
- Work with any creative internal or external agencies in creating integrated acquisition programs involving both digital and traditional marketing with a view toward maximizing program effectiveness, leverage A/B testing.
- Create a marketing automation lead nurture curriculum aligned with defined buyer personas and lead life cycle.
- Conduct market research for deep, actionable insights on targeting, market conditions and competitive landscape.
- Strategic Partner Development, with solution or equipment vendors / manufacturers, as well as solution providers. Ensure relationship management with both streams of activities, to expose potential growth paths and opportunities through existing, and new Partner networks leveraging MDF to drive acquisition campaigns.
- Responsible for Marketing budgets, inclusive of Events & Sponsorship budgets and must demonstrate clear ROI for any related initiatives. Measure performance with a focus on continuous performance improvement.
- Build a reporting cadence that includes weekly, monthly, and quarterly KPIS, leveraging timely conversion and CPL data from marketing and CRM platforms.

**Lead Generation**
- In partnership with the VP, Marketing & Communications, and the advertising agency, develop and implement strategic, integrated marketing programs that will drive commercial sales leads for multiple brands.
- Make insight-driven strategic and tactical decisions derived from a deep understanding of competitive, customer and market learnings.
- Partner with Sales for continual input and feedback on programs to ensure participation, goal alignment and success.
- Provide sales channels with marketing support materials to aid in sales conversion; collateral, training, insights, competitive activities, and social media content to support enhanced online networking and nurturing opportunities.
- Define the primary and secondary target market and outline a detailed segmentation strategy with buyer personas.
- Work with Product Management to develop and launch effective promotional pricing programs that drive both interest and sales conversions.
- Work closely with Product Marketing in information exchange to ensure product attributes and features are well understood for the strongest positioning within marketing programs.
- Maintain detailed measurement of all campaigns against sales/cost targets and key benchmarks.
- Lead nurture campaigns in a marketing automation environment leveraging CRM tools.
- Create engaging and effective sales tools such as success stories, infographics, client references, and eBooks.
- Responsible for tracking Commercial marketing and Wholesale budgets.
- Create, maintain and ensure communication of competitive landscape.
- Conduct market research and leverage insights for enhanced programs.

**WORKING CONDITIONS**:

- Standard business hours.
- Hybrid work schedule, in office 2 days per week.
- Occasional travel required.
- Fast-paced environment, shifting priorities and timelines, complex decision making, extended periods of concentration, managing stakeholders.

**TOOLS & TECHNOLOGY USED**:

- Microsoft Outlook, PowerPoint, Word with advanced Excel skills.
- Marketing Automation software (HubSpot).
- CRM software (MS Dynamics and Salesforce).
- Social Media platforms (LinkedIn, Facebook, Twitter, YouTube).

**CREDENTIALS**:

- Have 5+ years of cross-discipline marketing experience in the telecommunications or IT services/recurring revenue-based industry.
- Bachelor Degree in related field.
- Strong experience in lead generation / customer acquisition programs using channels like Google Ads, LinkedIn, Facebook etc.
- Strong analytics and proficiency at m

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