Interactive Strategist

4 months ago

Montréal, Canada Reitmans (Canada) LtéeLtd Full time

**Company Description** Who we are**:
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
**Job Description** Position Overview**

Reporting to Manager Digital Media, the Interactive Strategist acts as a media ambassador for RCL's divisions.

The incumbant ensures that marketing campaigns are translated into compelling media tactics supporting the marketing objectives and reflecting our brand identities.

This person is also responsible for driving omnichannel growth by designing media plans and tactics for various channels and at all stages of the customer journey, in order to increase brand awareness and support acquisition and sales objectives, in partnership with our internal and external partners.

**Responsibilities**:

- Elaborates strategic media plans and digital initiatives supporting our brand objectives, in partnership with the marketing, eCommerce and analytics teams, and present them to key internal stakeholders;
- Oversees 360 media planning, ad ops and reporting for media initiatives managed internally and with partner agencies;
- Develops and maintains partnerships with a network of agencies, publishers and ad tech vendors to support the media planning activities;
- Drives an agenda of innovation, creativity and continuous improvement to the internal practice;
- Works closely with internal analytics partners to instill data at every step of the media planning cycle, report on the complete media outcomes against the business and marketing objectives and provide creative and campaign insights that will drive the next iteration of digital media planning;
- Actively participates in defining and enhancing the media framework and related internal processes in order to improve operational efficiency, agility and performance;
- Proactively seeks new media acquisition channels and retention tactics to diversify our media blueprint and innovate.

**Qualifications** Qualifications & Competencies**:

- Bachelor’s degree in Marketing, E-Commerce, Business Intelligence or any related field;
- Minimum 5 years of experience in a media environment with client management experience and managing substantial media investments;
- Experience with 360 and digital media planning, specifically with display, video, search and social. Knowledge of Affiliates marketing is an asset;
- Must have strong project management skills and ability to manage multiple responsibilities in a fast-paced environment;
- Experience and strong understanding of ad tech and analytics platforms;
- Must have strong reporting, communication and presentation skills;
- Be creative and proactive;
- Must be bilingual (French & English). This position requires interactions with various partners across Canada.

**Additional Information** What we offer (Why work with us)**:

- A competitive benefits package (Full Time Employees Only);
- Paid Time Off ( Sick Time, Flex Days & Vacation (Full Time Employees Only);
- Additional benefits include annual bonus potential, opportunities for advancement and tuition reimbursement;
- 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.);
- Generous Employee Referral Policy.

If this inspires you let’s talk. Send us your resume today

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL #ReadytoRCL

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