Sales and Marketing Lead
2 weeks ago
Our Team Members provide caring services to residents and clients throughout Saskatchewan in our Seniors Independent Living Communities, Intermediate Care Homes, Long-Term Care, Group Homes for individuals with intellectual and physical disabilities, and programs like the Seniors Day Program and the Luther Seniors Centre.
LutherCare is proud to offer a wide range of services to meet the needs of all entrusted to our care. These services are fully accredited to meet our commitment to excellence.
VISION
A Safe and Caring Continuum of Living for all.
MISSION
Our mission is to provide excellence in care, shelter, and support in a nurturing Christian environment for all entrusted to our care.
PRIMARY FOCUS
The Corporate Sales & Marketing Lead is a key member of the Marketing & Communications division in LutherCare Communities (LCC), partnering with other divisions to achieve organizational priorities and goals including development and implementation of a sales and marketing strategy for the organization. Reporting to the Director of Marketing & Communications (the Director), the Corporate Sales & Marketing Lead supports strategy by using their skill to showcase the diverse independent living options with LutherCare Communities. The Corporate Sales & Marketing Lead demonstrates divisional expertise to enable an innovative and positive working climate in a resident-first culture. The Corporate Sales & Marketing Lead works within the division and cross-functionally with our Housing Division to support operations in the organization.
KEY ACCOUNTABILITIES
- Division Support:
- Support the Director with divisional functions and challenges
- Contribute to developing the strategic direction for the division by influencing and advising on current and emerging issues and trends
- Contribute to initiatives, strategies, and methods to effectively and efficiently support and achieve the division’s operational plans that align to the strategic plan and LCC’s priorities and directives
- Develop and demonstrate leadership capabilities and commitment to the culture of resident-first and continuous learning - Stakeholder Relationship Management
- Build and maintain effective internal relationships, partnerships and alliances that support strong engagement and cross-functional management throughout the organization
- Build, foster, and maintain effective external & Internal relationships and partnerships
- Foster communication and a healthy relationship with residents, visitors, and families - Position Functions
- Support quality improvement, performance measurement and standard work for the division
- Support and encourage the process of meeting required standards for licensing and accreditation
- Support the Director to develop, implement and execute LCC marketing strategies
- Manage sales strategies in consultation with the Director
- Develop, implement, and manage sales programs and material in LCC sites
- Follow procedure manual for Rental of Suites in LCC Housing
- Schedule and provide tours (booked and walk-in)
- Meet with potential residents (individual or group tours) providing general information on the site, site tour, and explain other services available
- Ensure potential residents are aware of the team approach to service and the supports they would have at the site
- Utilize customer relationship management software to create and maintain a structured, systematic, effective and efficient system for tracking and managing all sales inquiries and referrals (if applicable)
- Collaborate with the Tenant Services Coordinator and/or Advocate Services Coordinator to ensure the prospective resident will be able to function independently in a rented suite
- Oversee leasing by following applicable policy and procedures
- Manage paperwork of the leasing transaction prior to sign-off by Housing Manager
- Engage with prospective residents from initial inquiry through to move in, ensuring that exceptional customer service is delivered at all stages
- Comply with legal and regulatory guidelines - Analysis and Use of Information
- Strategically position ideas to resolve complex problems, to influence audiences, institute culture shifts, and design approaches to various communications strategies
- Champion LCC’s visual identity guidelines and brand
- Maintain brand and visual identity development and compliance
- Collect, analyze and trend metrics for the Director
- Review quality monitoring metrics for the use in efficiency and effectiveness of process improvement - Reporting
- Prepare reports to the Director using qualitative and quantitative data
- Apprise the Director of portfolio and province-wide operations, developments, and initiatives
- Prepare and deliver reports to ELT, OLT, and management teams in support of a cross-functional team
- Prepare material for presentation to the ELT, internal committees, and external partners including federal and provincial government agencies
- Comply with federal and provincial government reporting requirements
QUALIFICATIONS
Education:
- Bachelor’s or master’s degree in a related field, equivalent combination of education and experience
Experience:
- 3+ years working in Sales would be an asset
- Experience in a multi-stakeholder environment with multiple locations would be considered an asset
- Experience working with Federal and Provincial Governments would be considered an asset
- Experience working with First Nation and Metis communities would be considered an asset
- Experience in a hybrid organization (for-profit and not-for-profit) would be considered an asset
- Experience in a health-care sector would be considered an asset
- Experience in a housing sector would be considered an asset
WHAT WE OFFER
- Enhanced time off policies
- Prioritization of work-life balance
- Wellness in the workplace
- Culture of internal advancement
- Paid sick leave.
- Extended Health and Dental benefits
- Group life and long-term disability benefits
- Pension Plan
- Employee family assistance program
We believe in the power of diversity and we're dedicated to creating a diverse, equitable and inclusive environment at LutherCare Communities.
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