Digital Marketing Specialist

4 months ago

Woodbridge, Canada Team Town Sports Full time

Team Town is Canada’s newest and leading destination for team sports. Our commitment is to bring top-quality team sports equipment to Canadians across the country. We cater to the needs of athletes of all skill levels and ages by providing them with the best possible gear and equipment to enhance their performance on the field, court, or rink.

Whether you're a seasoned athlete or a novice trying to get started in a new sport, Team Town has something for everyone. From beginner-level equipment to professional-grade gear, we have it all. Our customers will be able to take advantage of expert advice from the knowledgeable, authentic, and friendly staff who are always on hand to help find the right products to suit their needs.

YOU are a coach, athlete, and player. You have in depth knowledge of the products we carry because you play in the arenas, courts, and fields of these sports. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best coaches, captains, teammates, and vendors in the business.

**What You’ll Do;**

As a Digital Marketing Specialist, you will be involved in the research, planning and management of a paid search marketing channel for Team Town Sports. You will have the ability to set in motion and see through to the completion of digital assets & marketing campaigns, which will be crucial. We are looking for a data-driven individual who is passionate about e-commerce and has experience working with platforms such as Google Adwords, Bing Ads and Google Analytics.

With overall you will have responsibilities of executing strategic initiatives in a fast-paced, results-oriented environment and dedicated to driving customer acquisition and engagement through the process of strategic planning, campaign testing and results analysis.
- Develop and execute SEM Strategy and campaigns including Search, Display and Youtube for Sporting Life Group
- Campaign Management including Campaign Creation, Optimization & Maintenance: Post-launch analysis and adjustment.
- Keyword Research to explore opportunity areas to expand and identify negative keywords to make sure the budget is focused on relevant keywords and Ad Copy Creation on a weekly basis to support our promotions.
- Track analytics, report and establish KPIs to define success and share actionable learnings supporting business objectives.
- Work with cross-functional teams like marketing, design, ecomm on a regular basis to understand the briefs, promotion calendar, provide creative feedback etc.

**What You’ll Bring;**
- 3+ years of Experience with Google Ads, Google Editor is must.
- Proven work experience owning a brand’s SEM media channels.
- Strong analytical skills with a creative mind informing strategy.
- Thorough understanding of SEM media best practices and latest trends.
- Background in eCommerce and retail is ideal.
- Good to have - Programmatic Campaign experience, Salesforce experience.

TTS

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