Digital Marketing Specialist

7 days ago


Woodbridge, Canada Vibn Full time

**About Vibn**:
Welcome to Vibn, your ultimate destination for high-quality, uniquely designed apparel that brings creativity and individuality to your wardrobe. Our journey began in 2019 with a clear vision: to create a brand that offers not only vintage finds but also our own exclusive line of premium, thoughtfully crafted pieces. Today, we’re proud to offer a diverse collection that includes both our signature Vibn products and over 5,000 carefully curated vintage pieces, each chosen for its quality, rarity, and style. Our commitment to excellence has helped us serve over 20,000 satisfied customers online, and now we’re focused on expanding our presence on social media and refining our processes to deliver an even better experience. At Vibn, we believe in combining the best of the past with the innovation of the present, creating a truly unique shopping experience that celebrates individuality and style.

**About the Position**:
In this position, you’ll play a key role in shaping the voice and strategy behind our digital marketing efforts. Working closely with the team, you’ll help craft compelling copy and gather engaging creatives for ad campaigns. You’ll be responsible for crafting exceptional ad copy, launching optimized ads, and creating ad models that drive a consistent flow of customers to our store. This role involves managing ads across multiple platforms, including Google, Facebook, Instagram, and TikTok, ensuring that each campaign aligns with our brand’s goals and reaches the right audience.

**What You'll Be Doing**:

- **Creating & Managing Ad Campaigns**: Launch and optimize ads across multiple platforms, including Google, Facebook, Instagram, and TikTok, ensuring each campaign aligns with our brand’s objectives and reaches the target audience.
- **Audience Targeting & Funnel Management**: Analyze customer behavior and create marketing funnels that capture new audiences, nurture leads, and convert them into loyal customers.
- **Performance Analysis & Budget Management**: Monitor ad performance and key metrics, such as ROAS and CTR, and adjust strategies to optimize campaign outcomes. Make recommendations for budget increases or decreases based on performance data.

**Experience, Qualifications & Skills**:

- **Minimum 3 Years of Experience**: Proven track record in creating, managing, and optimizing ad campaigns across multiple platforms, with a focus on achieving strong ROAS and customer engagement.
- **Knowledge of Streetwear and Apparel**: A strong understanding of streetwear, vintage fashion, and apparel trends is essential, allowing you to craft ads and campaigns that resonate with our audience.
- **Platform Expertise**: Experience running ads on Google, TikTok, and Meta platforms (Facebook/Instagram). Knowledge of, or a willingness to learn, other platforms like Snapchat and Pinterest is a plus.
- **E-commerce Background**: Previous experience in e-commerce or retail is highly desirable, allowing you to understand the nuances of driving online sales and creating engaging digital content.
- **Strong Analytical Skills**: Ability to analyze campaign performance data and translate insights into actionable strategies for improvement.
- **Creative & Strategic Thinking**: Strong copywriting skills and a knack for developing engaging content that drives conversions, along with the ability to strategize marketing campaigns that align with business goals.
- **Adaptability & Willingness to Learn**: Open to new marketing strategies, trends, and platforms, always looking to innovate and improve campaign performance.

Part-Time (will be discussed on call)

**The Vibn Team & Culture**:

- Integrity
- Bias towards action
- Kindness and helpfulness
- Open, honest, and transparent communication
- Collaborative teamwork
- Commitment to excellence
- Passion for vintage fashion
- Embracing creativity and innovation

**Diversity at Vibn**:
At Vibn, we celebrate diversity in backgrounds, race, age, and more. We value performance, contribution, and impact, not where you come from or what you do in your personal life. Join our inclusive, dynamic team and help us continue making a difference in the world of fashion.

**Salary & Pay**:
A base hourly wage + a percentage of revenue generated from ads.

**Benefits and Perks**:
Discounts and first-picks on vintage pieces, Vibn pieces, and accessories available.

**Target Start Date**:
Expected start date: November 4th, 2024.

Training will be provided prior to the start date

**Questions?**

**Job Types**: Part-time, Fixed term contract, Freelance

Pay: $17.00-$20.00 per hour

Expected hours: 10 - 30 per week

**Benefits**:

- On-site parking
- Store discount

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Work Location: In person

Application deadline: 2024-11-01
Expected start date: 2024-11-04



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