Digital Content Manager

3 weeks ago

Toronto, Canada OntarioMD Full time

**Digital Content Manager**

**Fulltime/Permanent**

**Job band: 5**

The Digital Content Manager is a key member of the OMD Communications & Marketing team. The role takes the lead in executing OMD’s portal content strategy and collaborates with all departments and teams to ensure that the portal:

- Responds to the different needs of OMD’s clients, stakeholders and business partners, and enhances their engagement with customized content enabling portal users to quickly find what they are looking for.
- Conveys OMD’s strategic areas of focus and the company’s vision, mission and values.
- Presents a positive, progressive window into the OMD brand and uses OMD’s communications guidelines.

**Reporting to the **Director, Communications & Marketing, the **Digital Content Manager is responsible for**:

- Oversee all content on the OMD Portal to achieve increased engagement and authority with its users.
- Have a deep understanding of digital content design best practice (search, accessibility, member-centric design, content management systems and website analytics) and is the steward for the quality of content on the OMD Portal.
- Develop and champion new digital standards and processes with internal stakeholders to ensure best-in-class, member-centric and accessible digital communications.
- Work closely with the OMD Portal Product Manager, UX designers, graphic designers and a diverse range of internal stakeholders to strategize and deliver member-centric digital content projects.
- Develop and lead SEO best practices to ensure OMD digital content is easily searchable.
- Collaborate with the Communications & Marketing team to promote the OMD portal content through all channels
- Collaborate with CRM resources to integrate CRM marketing functionality / campaign management with the new portal (e.g., landing pages, forms, event management, preference management, etc.)

**Breakdown of key responsibilities**:

- Oversee the delivery of digital content for the OMD Portal including:

- Champion the needs of the OMD users to create user-centric content
- Provide planning, curation and management of digital content calendars that promote key relevant content.
- Partner with the Digital Product Manager on digital projects, oversees the planning and execution of project-related content deliverables.
- Takes charge of the long-term project to overhaul all existing content on the OMD Portal digital properties to adhere to new Digital Content Standards, working in collaboration with internal stakeholders
- Oversee web content inventory and regular audits with internal content owners to ensure that content is relevant, up-to-date and that search is reliable and efficient.
- Contribute to the effective functioning of digital content by:

- Lead and mentor OMD SMEs on how to create impactful content
- Facilitate team collaboration with Communications & Marketing on brand development, UX, web editors and internal stakeholders
- Build effective working relationships with key stakeholders
- Collaborate with the Digital Product Manager on the development of efficient processes to manage content requests, development and delivery
- Participate in web writing and proofreading of digital content when required
- Integrate CRM marketing functionality / campaign management
- Collaborate with Communications & Marketing team on CRM-integrated marketing campaigns
- Collaborate with the portal technical team, or OMD’s CRM marketing implementation partner when required
- Develop and lead all web analytics reporting using Google Analytics and other tools such as Moz Pro to measure engagement and conversion
- Summarize the insights from these reports with the organization to celebrate success and inspire increased focus and quality of all web content throughout the organization.
- Develop reports on CRM-integrated marketing campaigns.

**Requirements that are important to us**:

- University degree / College diploma in Digital Content, Web Publishing or similar
- 6-9 years’ experience in digital/technology content design and web content management for a broad spectrum of audiences
- 4-7 years’ experience working with digital publishing using a CMS platform
- Experience with Microsoft Dynamics 365 Marketing is an asset
- Excellent editorial skills with print or digital publications with the ability to highlight relevant content only to OMD’s main audiences
- Advanced knowledge of content management and branding leading practices
- Able to build and maintain productive working relationships with internal and external stakeholders and partners;
- Excellent written communication and oral presentation skills, and able to present technical topics to non-technical audiences; and
- In-depth working knowledge of a variety of computer software including Microsoft Office suite (Word, Outlook, Excel, Power Point, and Project).

**Benefits we think you'll like**:

- Fantastic opportunity to grow within the team and throughout the organiz

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