Brand Manager

4 weeks ago


Toronto, Canada Spin Master Ltd Full time

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you
**What will you work on?**

The Brand Manager, Global Marketing, Adult Puzzles, is a high-profile role with global scale. This role will work closely with the Director on the development of strategy and category plans for the Adult Puzzle portfolio. This is a hands-on, high-responsibility role that will require a top tier marketer with a passion for developing great toys and entertainment.

**How will you create impact?**
- Develop and execute global marketing brand strategies and implement plans on new and existing brands
- Drive the growth of Adult Puzzle category, working with U.S channel management and International subsidiaries to drive growth and profitably for the portfolio
- Identify market trend consumer insights to build strong game product concepts and launch calendar to further the brand’s growth objectives and commercial opportunities
- Lead planning and execution of across brand mix including (but not limited to): licensing, promotions, advertising, packaging, branding, public relations, trade shows, market research, Partner with the US Sales organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
- Lead brand operations including forecasting, pricing, costing, profitability analysis, and SKU rationalization and market share analysis
- Assist in managing projects related to product development preparing new product start documents, product costing, and packaging briefs
- Guide cross-functional partners (design, content, engineering, packaging) throughout the product development process in coordination with respective cross-divisional brand teams.
- Regularly audit and understand POS performance, competitive landscape and trends to generate new product, licensing and digital marketing opportunities
- Liaise with International Brand Marketing Manager to ensure communication and execution of strategies are understood and all opportunities for INTL business are captured, while devising innovative strategies for growth

**What are your skills and experience?**
- Consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Working knowledge of production and manufacturing processes and procedures
- Direct experience with a variety of marketing tactics from TV, print, digital and consumer promotions
- Passionate about creative excellence and willing to drive self and others to achieve “magic.”
- #LI-Hybrid #LI-HM1_

**What you can expect from us**:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks

**What’s it like to work here?**

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- We do appreciate all interest; however only those selected for interview will be contacted._


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