Social Media Specialist

7 months ago

Ottawa, Canada MultiCraft Full time

**Job Summary**:
As _**Social Media Specialist & Tradeshow Coordinator**_**, **The primary goal is to enhance brand awareness, engage with our target audience and consumers, and drive traffic or sales to our Independent retail or online sales network using various social media platforms.

Key responsibilities include creating and curating engaging content, planning and executing social media campaigns, analyzing performance metrics, staying updated on industry trends, managing social media accounts, fostering community engagement, and collaborating with other teams to ensure a cohesive online presence. The Social Media Specialist & Tradeshow Coordinator plays a crucial role in building and maintaining a positive brand image across digital channels.

Your duties will include but are not limited to:
**Strategy Development**:

- Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
- Identify target audience and create content that resonates with different demographics.
- Stay updated on industry trends and competitor activities to refine strategies.

**Content Creation/ Graphic Arts**
- Generate engaging and shareable content for various social media platforms.
- Create a content calendar outlining posting schedules and themes.
- Collaborate with our Graphic design team, photographers, and Marketing to produce visually appealing content.
- Working with a wide range of media including photography and PC design software (Adobe Illustrator, Adobe InDesign, and Adobe Photoshop).
- Proofreading to produce accurate and high-quality work.
- Contributing ideas and designing artwork according to project objective(s).
- Experience working with manipulating and developing vectors
- Effectively generate engaging written content that is relevant to our company that will attract new customers, leading to sales conversions, increased website traffic, and creating a space that is educational and promotional in nature.
- **Platform Management**:

- Manage and optimize social media accounts across platforms (e.g., Facebook, Instagram, Twitter, TikTok )
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Stay informed about platform algorithm changes and adapt strategies accordingly.
- **Analytics and Reporting**:

- Utilize analytics tools to track key performance indicators (KPIs) and measure the success of social media campaigns.
- Provide regular reports on social media performance, offering insights and recommendations for improvement.
- **Community Building**:

- Foster a sense of community around the brand by engaging with followers and influencers.
- Develop and implement strategies to grow the social media audience and increase brand awareness.
- **Campaign Management**:

- Plan and execute social media campaigns, contests, and promotions.
- Collaborate with cross-functional teams to ensure consistency in messaging across all channels.
- **Brand Advocacy**:

- Identify and nurture brand advocates and influencers.
- Develop partnerships and collaborations to expand the brand's reach.

**Staying Informed**:

- Stay aware of industry trends, new social media tools, and emerging platforms.
- Continuously seek opportunities to enhance the brand's presence in the digital space.

**Budget Management**:

- Manage and allocate budgets effectively for paid social media advertising.
- Monitor the ROI of paid campaigns and adjust strategies accordingly.

**Tradeshow Coordination**
- Overseeing and managing the operation of the Showroom used by our sales team and retail store customers.
- Manage layouts and stock of our Showroom area.
- Aid in the planning, creation, and set up of tradeshow elements
- Creating high visual impact at tradeshows and in-house showrooms.
- Conceptualization and Creation of Marketing materials for customer direct marketing or Trade Show promotional use, or Social Media Content.
- Set up and maintain our “Perpetual Trade show” and integrate new items into the display.
- Assist in the planning, scheduling, logistics and team travel required for various trade shows attended through out the year.

**BONUS: Craft experience**

**The effective performance of your duties, you will be expected to possess the following qualities**:

- Quick learner with solid marketing instincts.
- Self-driven, energetic, and adaptable within a dynamic environment.
- Ideally have some working experience using PC design software (Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Acrobat)
- Ability to work well with others and be an effective communicator.
- Effective computer skills in MS Office and Outlook.
- Ability to problem solve and be an effective, critical thinker.
- Proven ability to multitask and manage simultaneous projects.
- Ability to work under pressure. Meet deadlines and exhibit a good use of memory.
- Ability to lift, carry, and move some heavy objects (related to products and trade show set up). This might include t

  • Social Media Manager Intern

    6 months ago

    Ottawa, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Ottawa, Canada (Must be A Canadian Citizen) **Job Type**: Part-Time Internship **Experience**:No prior Experience Needed **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target...

  • Social Media

    2 months ago

    Ottawa, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Ottawa, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Required **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...

  • Social Media Manager

    5 months ago

    Ottawa, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Toronto, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Required **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...

  • Social Media Manager

    5 months ago

    Ottawa, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Toronto, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Required **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...

  • Media Relations and Social Media Specialist

    5 months ago

    Ottawa, Canada Canada Foundation for Innovation Full time

    With a bold, future-looking mandate, the Canada Foundation for Innovation equips researchers to be _ - global leaders in their field and to respond to emerging challenges. Our investments in state-of-the-art _ - tools, instruments and facilities underpin both curiosity - and mission-driven research that cuts across _ - disciplines and bridges all sectors....

  • Social Media Specialist

    6 months ago

    Ottawa, Canada Kressler Recruitment Full time

    We are on the lookout for a dynamic Social Media Reels and Shorts Specialist to join our Vellencia team on a contract basis. This role is pivotal in shaping our clients' digital presence by focusing primarily on creating compelling reels and shorts for platforms like Instagram, TikTok, and Facebook. You'll be instrumental in producing bite-sized, engaging...

  • Social Media Marketing Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Your Bright future Full time

    Unlock Your Potential as a Social Media Marketing SpecialistYour Brighter Future is seeking a highly motivated and experienced Social Media Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for creating and implementing effective social media strategies that drive engagement and conversions.Key...

  • Communications and Social Media Specialist

    1 month ago

    Ottawa, Ontario, Canada TalentEgg Full time

    Job Title: Communications and Social Media SpecialistAre you a creative and strategic thinker with a passion for social media and communications? We are seeking a talented Communications and Social Media Specialist to join our team at TalentEgg.Job Summary:The Communications and Social Media Specialist will be responsible for developing and implementing a...

  • Social Media Marketing Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Your Bright future Full time

    Unlock Your Potential as a Social Media Marketing SpecialistWe are seeking a highly motivated and experienced Social Media Marketing Specialist to join our team at Your Brighter Future. As a key member of our marketing team, you will be responsible for creating and implementing effective social media marketing strategies that drive engagement and...

  • Social Media Specialist

    5 months ago

    Ottawa, Canada MapleCare Physiotherapy Clinic Inc Full time

    **Social Media Specialist (3+ yrs exp req.)** We’re hiring a Part-time Social Media Specialist. But not just anyone! We’re looking for: someone with a start-up" mentality who approaches every task with passion, grit and a "never-give-up" attitude. If you’re looking for: a new challenge every day, an opportunity to change the healthcare industry, a...

  • Social Media Marketing Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Your Bright future Full time

    Unlock Your PotentialWe are seeking a highly motivated and experienced Social Media Marketing Specialist to join our team at Your Brighter Future. As a key member of our marketing team, you will be responsible for creating and implementing effective social media strategies that drive engagement and conversions.Key Responsibilities:Develop and execute social...

  • Social Media Marketing Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Your Bright future Full time

    Unlock Your PotentialYour Brighter Future is seeking a skilled Social Media Marketing Specialist to join our team. As a key player in our global expansion, you will be responsible for creating and implementing engaging social media campaigns that drive results.About the RoleDevelop and execute social media strategies that align with our brand...

  • Bilingual Social Media Communications Specialist

    1 week ago

    Ottawa, Ontario, Canada The Canadian Medical Protective Association Full time

    Job DescriptionPosition Overview:The Bilingual Social Media Communications Specialist is responsible for developing and implementing strategic social media plans to support the Canadian Medical Protective Association's (CMPA) communications objectives.Key Responsibilities:Develop and schedule social media content for multiple platforms, including Twitter,...

  • Social Media Marketing Specialist

    6 months ago

    Ottawa, Canada SKYFALL BLUE Full time

    **Location**: Ottawa, ON **Company**: Skyfall Blue Digital Marketing Agency **About Skyfall Blue**: Skyfall Blue is a cutting-edge digital marketing agency based in Ottawa, specializing in crafting impactful digital experiences. We are a team of creative thinkers, innovators, and digital marketers who are passionate about pushing the boundaries of online...

  • Social Media Manager

    1 month ago

    Ottawa, Canada Esublu Inc. Full time

    **About Us** Esublu is a cutting-edge platform that empowers businesses and influencers to enhance their organic reach and engagement through data-driven social media marketing campaigns. We are looking for a Digital Marketing Specialist to manage our in-house campaigns, run sponsored ads, and collaborate with our IT team to build advanced marketing systems...

  • Social Media Specialist

    5 months ago

    Ottawa, Canada Kressler Recruitment Corp Full time

    We are on the lookout for a dynamic Social Media Reels and Shorts Specialist to join our Vellencia team on a contract basis. This role is pivotal in shaping our clients' digital presence by focusing primarily on creating compelling reels and shorts for platforms like Instagram, TikTok, and Facebook. You'll be instrumental in producing bite-sized, engaging...

  • Social Media Specialist

    6 months ago

    Ottawa, Canada Anytime Fitness Canada Full time

    **The Position**: You will play a pivotal role in enhancing the visibility of our brand and service offerings. As part of our marketing team, you will be responsible for crafting and implementing effective strategies across various platforms. This will include content creation/regionalization to community management, monitoring analytics, and staying on top...

  • Social Media Coordinator

    5 months ago

    Ottawa, Canada Myers Automotive Group Full time

    **Marketing Specialist - Digital Communication** Myers, Ottawa’s largest and fastest growing dealer group is currently looking for an individual with a proven working background in communications with an emphasis in digital marketing. This position focuses on effectively coordinating, identifying and strategically executing social media content and...

  • Social Media

    5 months ago

    Ottawa, Canada Carleton University Full time

    **Duties and Responsibilities**: Under the direction of the Manager of Public Affairs, the Social Media Specialist has primary responsibility for developing and implementing digital communications strategies, managing day-to-day social media activities and providing guidance and support to communications officers, faculties and departments across...

  • Social Media Manager

    5 months ago

    Ottawa, Canada GFL Environmental Full time

    Reporting to the Director of Communications, Marketing, the Social Media Manager will be a key member of the GFL Marketing Team responsible for overseeing the strategic direction and execution of GFL’s social media activities. **Key Responsibilities**: - Craft compelling, engaging and varied written content for all of GFL’s social media platforms, in...