Social Media Specialist

8 months ago

Ottawa, Canada MultiCraft Full time

**Job Summary**:
As _**Social Media Specialist & Tradeshow Coordinator**_**, **The primary goal is to enhance brand awareness, engage with our target audience and consumers, and drive traffic or sales to our Independent retail or online sales network using various social media platforms.

Key responsibilities include creating and curating engaging content, planning and executing social media campaigns, analyzing performance metrics, staying updated on industry trends, managing social media accounts, fostering community engagement, and collaborating with other teams to ensure a cohesive online presence. The Social Media Specialist & Tradeshow Coordinator plays a crucial role in building and maintaining a positive brand image across digital channels.

Your duties will include but are not limited to:
**Strategy Development**:

- Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
- Identify target audience and create content that resonates with different demographics.
- Stay updated on industry trends and competitor activities to refine strategies.

**Content Creation/ Graphic Arts**
- Generate engaging and shareable content for various social media platforms.
- Create a content calendar outlining posting schedules and themes.
- Collaborate with our Graphic design team, photographers, and Marketing to produce visually appealing content.
- Working with a wide range of media including photography and PC design software (Adobe Illustrator, Adobe InDesign, and Adobe Photoshop).
- Proofreading to produce accurate and high-quality work.
- Contributing ideas and designing artwork according to project objective(s).
- Experience working with manipulating and developing vectors
- Effectively generate engaging written content that is relevant to our company that will attract new customers, leading to sales conversions, increased website traffic, and creating a space that is educational and promotional in nature.
- **Platform Management**:

- Manage and optimize social media accounts across platforms (e.g., Facebook, Instagram, Twitter, TikTok )
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Stay informed about platform algorithm changes and adapt strategies accordingly.
- **Analytics and Reporting**:

- Utilize analytics tools to track key performance indicators (KPIs) and measure the success of social media campaigns.
- Provide regular reports on social media performance, offering insights and recommendations for improvement.
- **Community Building**:

- Foster a sense of community around the brand by engaging with followers and influencers.
- Develop and implement strategies to grow the social media audience and increase brand awareness.
- **Campaign Management**:

- Plan and execute social media campaigns, contests, and promotions.
- Collaborate with cross-functional teams to ensure consistency in messaging across all channels.
- **Brand Advocacy**:

- Identify and nurture brand advocates and influencers.
- Develop partnerships and collaborations to expand the brand's reach.

**Staying Informed**:

- Stay aware of industry trends, new social media tools, and emerging platforms.
- Continuously seek opportunities to enhance the brand's presence in the digital space.

**Budget Management**:

- Manage and allocate budgets effectively for paid social media advertising.
- Monitor the ROI of paid campaigns and adjust strategies accordingly.

**Tradeshow Coordination**
- Overseeing and managing the operation of the Showroom used by our sales team and retail store customers.
- Manage layouts and stock of our Showroom area.
- Aid in the planning, creation, and set up of tradeshow elements
- Creating high visual impact at tradeshows and in-house showrooms.
- Conceptualization and Creation of Marketing materials for customer direct marketing or Trade Show promotional use, or Social Media Content.
- Set up and maintain our “Perpetual Trade show” and integrate new items into the display.
- Assist in the planning, scheduling, logistics and team travel required for various trade shows attended through out the year.

**BONUS: Craft experience**

**The effective performance of your duties, you will be expected to possess the following qualities**:

- Quick learner with solid marketing instincts.
- Self-driven, energetic, and adaptable within a dynamic environment.
- Ideally have some working experience using PC design software (Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Acrobat)
- Ability to work well with others and be an effective communicator.
- Effective computer skills in MS Office and Outlook.
- Ability to problem solve and be an effective, critical thinker.
- Proven ability to multitask and manage simultaneous projects.
- Ability to work under pressure. Meet deadlines and exhibit a good use of memory.
- Ability to lift, carry, and move some heavy objects (related to products and trade show set up). This might include t

  • Social Media

    3 months ago

    Ottawa, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Ottawa, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Required **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...

  • Social Media Specialist

    7 months ago

    Ottawa, Canada Kressler Recruitment Full time

    We are on the lookout for a dynamic Social Media Reels and Shorts Specialist to join our Vellencia team on a contract basis. This role is pivotal in shaping our clients' digital presence by focusing primarily on creating compelling reels and shorts for platforms like Instagram, TikTok, and Facebook. You'll be instrumental in producing bite-sized, engaging...

  • Social Media Marketing Specialist

    8 months ago

    Ottawa, Canada SKYFALL BLUE Full time

    **Location**: Ottawa, ON **Company**: Skyfall Blue Digital Marketing Agency **About Skyfall Blue**: Skyfall Blue is a cutting-edge digital marketing agency based in Ottawa, specializing in crafting impactful digital experiences. We are a team of creative thinkers, innovators, and digital marketers who are passionate about pushing the boundaries of online...

  • Social Media Manager

    2 months ago

    Ottawa, Canada Esublu Inc. Full time

    **About Us** Esublu is a cutting-edge platform that empowers businesses and influencers to enhance their organic reach and engagement through data-driven social media marketing campaigns. We are looking for a Digital Marketing Specialist to manage our in-house campaigns, run sponsored ads, and collaborate with our IT team to build advanced marketing systems...

  • Social Media Specialist

    6 months ago

    Ottawa, Canada Kressler Recruitment Corp Full time

    We are on the lookout for a dynamic Social Media Reels and Shorts Specialist to join our Vellencia team on a contract basis. This role is pivotal in shaping our clients' digital presence by focusing primarily on creating compelling reels and shorts for platforms like Instagram, TikTok, and Facebook. You'll be instrumental in producing bite-sized, engaging...

  • Social Media Specialist

    7 months ago

    Ottawa, Canada Anytime Fitness Canada Full time

    **The Position**: You will play a pivotal role in enhancing the visibility of our brand and service offerings. As part of our marketing team, you will be responsible for crafting and implementing effective strategies across various platforms. This will include content creation/regionalization to community management, monitoring analytics, and staying on top...

  • Social Media Coordinator

    7 months ago

    Ottawa, Canada Myers Automotive Group Full time

    **Marketing Specialist - Digital Communication** Myers, Ottawa’s largest and fastest growing dealer group is currently looking for an individual with a proven working background in communications with an emphasis in digital marketing. This position focuses on effectively coordinating, identifying and strategically executing social media content and...

  • Social Media

    6 months ago

    Ottawa, Canada Carleton University Full time

    **Duties and Responsibilities**: Under the direction of the Manager of Public Affairs, the Social Media Specialist has primary responsibility for developing and implementing digital communications strategies, managing day-to-day social media activities and providing guidance and support to communications officers, faculties and departments across...

  • Social Media Manager

    6 months ago

    Ottawa, Canada GFL Environmental Full time

    Reporting to the Director of Communications, Marketing, the Social Media Manager will be a key member of the GFL Marketing Team responsible for overseeing the strategic direction and execution of GFL’s social media activities. **Key Responsibilities**: - Craft compelling, engaging and varied written content for all of GFL’s social media platforms, in...

  • Social Media Coordinator

    7 months ago

    Ottawa, Canada Skate Canada Full time

    **JOB**: Social Media Coordinator **TYPE**: Permanent Full-Time **REPORTS TO**: Digital Communications Manager **LOCATION**: Ottawa, Ont. (Hybrid working model) Skate Canada is seeking a dynamic and creative individual to join our team as a Social Media Coordinator. The Social Media Coordinator plays a crucial role in enhancing Skate Canada's online...

  • Social Media Manager

    6 months ago

    Ottawa, Canada The Congress of Aboriginal Peoples Full time

    **Who We Are** The Congress of Aboriginal Peoples represents the interests of Métis, status and Non-status Indians, and Southern Inuit Indigenous People living off-reserve in Canada. CAP is one of five National Indigenous Representative Organizations recognized by the Government of Canada. **What We Stand For** Our vision is that all Indigenous peoples...

  • Fundraising, Social Media and Engagement Specialist

    1 month ago

    Ottawa, Canada Tamir Foundation Full time

    **Purpose of Role** Under the general direction of the Tamir Board of Directors, and the direct supervision of the Executive Director, the Fundraising, Social Media, and Engagement Specialist will be responsible for formulating and executing the organization’s fundraising strategy. You will engage in donor cultivation, grant writing, campaign management,...

  • Social Media Manager

    6 months ago

    Ottawa, Canada Project Growth Full time

    Our client is a renowned board-certified dermatologist and content creator with a substantial following across YouTube, Instagram, TikTok, and X (Twitter). His mission is to educate and empower individuals about skincare through engaging and informative content. He is looking for an experienced and passionate **Social Media Manager** to oversee his personal...

  • Social Media Manager

    1 week ago

    Ottawa, Canada WebMarketers Full time

    **WebMarketers** is a leading digital marketing agency located at **200-318 Richmond Road in Ottawa’s vibrant Westboro neighbourhood**. Over the past few years, we’ve experienced tremendous growth, combining innovation, creativity, and dedication to help our clients achieve measurable success. Our team thrives in a collaborative environment where we...

  • Marketing and Social Media Assistant

    3 months ago

    Ottawa, Canada Mati Crudo + Charcoal Full time

    **Duties**: - Develop and implement social media strategies to increase brand awareness and drive engagement - Create and curate compelling content for social media posts, including graphics, videos, and written copy - Monitor social media channels for trends and opportunities to engage with the audience - Collaborate with the marketing team to align social...

  • Social Media Coordinator

    6 months ago

    Ottawa, Canada Senate of Canada Full time

    About the Senate The Senate plays a unique role in shaping our country’s democracy. As members of the upper house of Parliament, senators examine legislation, study public policy, champion causes and conduct interparliamentary diplomacy. As a workplace, the Senate is composed of dynamic people representing our nation’s diverse talents, backgrounds and...

  • Social Media Marketing

    4 weeks ago

    Ottawa, Canada Family Dental Care Full time

    **Job Overview** **Responsibilities** - Develop and execute innovative social media strategies to increase brand awareness and engagement. - Create, curate, and manage published content across various platforms including Facebook, Instagram, Twitter, and LinkedIn. - Conduct thorough research to identify trends, audience preferences, and competitive insights...

  • Social Media/content Specialist

    7 months ago

    Ottawa, Canada Vero Diamonds Full time

    Content Creation: Generate daily content for our social media platforms, including high-quality photos and videos, with a flair for storytelling that can create compelling visual narratives about our products. Use creativity and tools such as Photoshop and Canva to create engaging visuals. - Social Media Management: Manage and oversee social media content...

  • Social Media Multimedia Coordinator

    6 months ago

    Ottawa, Canada Carleton University Full time

    **Duties and Responsibilities**: Reporting to the Assistant Director, Digital Communications and Strategy, the Social Media Multimedia Coordinator is responsible for the ongoing maintenance and enhancement of Carleton University social media platforms through the creation of original interactive social media focused content, primarily by way of compelling...

  • Social Media and Communication Coordinator

    3 months ago

    Ottawa, Canada ONE Campaign Full time

    **ABOUT THE ONE CAMPAIGN** **ABOUT THE OPPORTUNITY** The **Social Media & Communications Coordinator **is responsible for **supporting the organization's Canada social media engagement strategy encompassing high profile social media campaigns in Canada. **Reporting to the Associate Director (Media and Communications), the Social Media and Communications...