Social Media Marketing

3 days ago


Ottawa, Canada Family Dental Care Full time

**Job Overview**

**Responsibilities**
- Develop and execute innovative social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Conduct thorough research to identify trends, audience preferences, and competitive insights to inform content creation.
- Utilize digital marketing techniques to enhance online presence and drive traffic to our e-commerce site.
- Collaborate with graphic designers to produce visually appealing content that resonates with our target audience.
- Monitor social media channels for customer feedback, inquiries, and trends; respond promptly and professionally.
- Analyze performance metrics using tools such as Hootsuite and Google Analytics to measure the effectiveness of campaigns.
- Optimize content for SEO to improve visibility in search engines.
- Proofread all content for accuracy and adherence to brand guidelines before publication.
- Stay updated on industry trends, best practices, and emerging technologies in social media marketing.

**Requirements**:

- Proven experience in social media management or digital marketing.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks is preferred.
- Familiarity with e-commerce platforms and advertising strategies is a plus.
- Strong research skills with the ability to analyze data and derive actionable insights.
- Excellent written communication skills with a keen eye for detail in proofreading content.
- Experience with SEO best practices to enhance online visibility is desirable.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Pay: $38,944.90-$84,759.53 per year

Additional pay:

- Bonus pay
- Overtime pay

**Benefits**:

- Dental care
- Extended health care
- On-site parking

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person


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